personalisation
The luxury sector is one of the most affected by the pandemic. The industry hasn’t shown a steady activity and results for quite some time now. Research by McKinsey stated that “Even before the pandemic struck, independent luxury-goods wholesalers in Europe were already struggling—in part because of luxury brands moving to vertical integration over the […]
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Return on investment or ROI has always been the key focus for companies across any industry. Despite being an important metric, some marketers struggle with the right ways to measure its results. On a simple level, ROI is the comparison between the amount you spend on a campaign and the revenue generated from it. For […]
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Personalisation is an integral part of any marketing strategy but also a key factor when it comes to brand ambassadors. Your buyers’ journey is the place to look for the right insights when it comes implementing personalisation and product recommendations.
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With a recent uptake in genderless collections, what could the shift in the way we want to dress mean for fashion retailers? As it always goes, as society changes, so do our desires for new and different products. This is never more true than in the fashion industry. It has recently begun to take notice […]
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When it comes to personalisation and customer privacy, it’s all about finding the right balance. In today’s digital-first marketing world, consumer data is essential, especially when it comes to personalising the consumer purchase journey. However, data privacy laws are becoming stricter, and some marketers are finding it hard to collect and analyse the data necessary […]
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With 3.5 Billion smartphone users in the world (44.81% of the population), and 79% of them have made a purchase online using their mobile device in the last six months; it seems clear that social commerce is the new trend to follow. What are the main differences between social commerce and social media marketing? With […]
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The number of global email users is set to grow to 4.48 billion by 2024, meaning that the potential of Marketing Automation to keep driving traffic and revenues is at an all-time high. The global B2C eCommerce sales are forecasted to reach $4.5 trillion in 2021. And email marketing is one of the most effective […]
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Since the launch of video-sharing platforms like YouTube, Snapchat, TikTok and Instagram Reels, we have been able to access instant video content from anywhere and at any time. Thousands of brands and content creators have also started using video to communicate with their audience. Now the next big thing for video content marketing is personalisation. Post-pandemic […]
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The difference between customer’s engagement and loyalty is the way your audience perceives and interacts with your brand. Engagement involves any interaction that a user has with your brand from an omnichannel point of view: email marketing, website browsing or social media. Customer loyalty is a step further. It’s about gaining trust from that person […]
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Few brands now aren’t clued into the productive potential of social media marketing. As a way of getting themselves out in front of as many people as possible. Social media has given brands direct access to their customers like never before improving the implementation of personalisation. While some marketers and brands have well-crafted strategies, how […]
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