Product strategy

Emojis and Push Notifications đź‘Ť

Emojis have become an essential element of any online communication. From a text message or a chat between friends to social media publications and marketing communications of your favourite brands. Now, does its use have any impact on user engagement and its interaction with the message? The answer is yes. Read more

The impact of behavioural data

Digital advertising generates annual revenues of 41.9 billion euros in Europe. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies. Read more

The role of personalization in a post-app era

A decade ago, smartphones and mobile apps took the world by storm. Having a smartphone become a need, and mobile apps were considered an essential tool for any brand that would like to attract the attention of a booming consumer segment: mobile device users. Ten years later, its use continues to increase. By 2020, the number of smartphone owners is projected to reach 2.87 billion.

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Top 10 Black Friday strategies for eCommerce (Part 2)

The importance of Black Friday is such that most of the behaviour spotted during this season can defined eCommerce trends for next year. For example, according to Deloitte, 50% of this year’s holiday shoppers now say they prefer online shopping to brick-and-mortar. The multichannel shopper spent €82 more on average than those who only shopped in stores. Read more

Customers and data privacy

Consumers expect personalized content thanks to digital transformation and online devices. While it is true that users want personalization, there is no consensus on which tactic is most effective. Despite wanting to receive relevant content, only 29% of online users believe that providing more data leads to a better experience. Read more

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