Product strategy

How to make product recommendations correctly

To have a personalization platform, such as Recommend, to support and embrace your eCommerce activities is a good start. But, understanding the data, and how to use it, you will to get the most out of product recommendations. Read more

Holiday season but make it personal

The holiday shopping season and special offers, such as Black Friday and Cyber ​​Monday, are unique opportunities for your brand to reach the most significant number of customers. These dates are ideal times to acquire new customers, re-involve overdue buyers and monetize the leading spenders. Read more

Personalization can generate up to 20% ROI

The implementation of personalization guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.

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Real-time statistics at your fingertips with Recommend

Did you know that 74% of marketers can’t measure or report how their efforts impact their business? And that only 22% of Marketing Teams have successful, data-driven initiatives? These data come from reports by Forbes and ITSMA and Vision Edge Marketing. Read more

Cart Abandonments and Personalisation (Infographic)

According to a study by the Baymard Institute, “a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites – many users will be doing window shopping, price comparison, saving items for later, exploring gift options, etc.

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