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Product strategy

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Recommend: A brand new website

First of all, to our clients, we want to thank you for being part of the Recommend family. We appreciate your support through the years. We listened to your feedback, and that’s why we are always evolving and improving.

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Cross-selling and product recommendations

We’ve been talking about cross and up-selling for quite some time. Both techniques have been proved to be extremely effective when it comes to increasing the order value but also to improve the overall shopping experience.

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Personalisation and data-driven marketing

Data-driven marketing is a process by which marketing teams determine behaviours and predict trends using information obtained from activities generated from their omnichannel strategy. The goal of data-driven marketing is to optimise processes.

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Recommend recognised with the ‘Rising Star’ and ‘Premium Usability’ by FinancesOnline

We are thrilled to announce that Recommend, our personalisation platform for eCommerce businesses, has been awarded the Rising Star and Premium Usability by the renowned portal FinancesOnline, one of the fastest-growing business apps and software discovery platforms. 

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Leap Day: A unique opportunity for your eCommerce business

Did you know that 2020 is a Leap Year? This means that February will have 29 days instead of the usual 28. But, what does this have to do with eCommerce businesses and retailers? A lot. A Leap Day is an additional opportunity to build a strong relationship with your customers. Being an unusual date, […]

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Tips to increase traffic and sales this Valentine’s Day

Valentine’s Day is just around the corner and is an excellent opportunity for eCommerce brands and online retailers to increase traffic and sales. The options are numerous. From thematic landing pages and product recommendations to send special offers via email or update your keyword list to improve your search results. If you also have a personalisation […]

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How Augmented Reality (AR) is improving the customer experience

The use of augmented reality in the world of e-Commerce is a trend that has come to stay. Recently, Facebook and ASOS have decided to add this technology to their business models. The first with its new ad format using AR. The second implementing the technology in its purchase process for the first time in […]

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Increase the success of your Push Notifications with emojis

Emojis have become an essential element of any online communication. From a text message or a chat between friends to social media publications and marketing communications of your favourite brands. Now, does its use have any impact on user engagement and its interaction with the message? The answer is yes.

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The impact of behavioural data

Digital advertising generates annual revenues of 41.9 billion euros in Europe. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies.

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The role of personalization in a post-app era

A decade ago, smartphones and mobile apps took the world by storm. Having a smartphone become a need, and mobile apps were considered an essential tool for any brand that would like to attract the attention of a booming consumer segment: mobile device users. Ten years later, its use continues to increase. By 2020, the […]

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