Product strategy

Personalisation can generate up to 20% ROI

The implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and consumers’ behaviour.

Read More
Oct 13, 2021
Black Friday
Holiday season but make it personal

The holiday shopping season and special offers, such as Black Friday and Cyber Monday, are unique opportunities for your brand to reach the most significant number of customers. These dates are ideal times to acquire new customers, re-involve overdue buyers and monetise the leading spenders.

Read More
Sep 27, 2021
Emojis-Push-Notifications-Recommend
Increase the success of your Push Notifications with emojis

Emojis have become an essential element of any online communication. From a text message or a chat between friends to social media publications and marketing communications. However, does its use have any impact on user engagement and its response to the message? The answer is yes.

Read More
Aug 23, 2021
Behavioural-Data-Recommend
The impact of behavioural data in your business

Digital advertising generates annual revenues of 41.9 billion euros. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies.

Read More
Jul 28, 2021
Predictive-Fashion-Recommend
Predictive fashion: Use AI in your eCommerce strategy

When looking for clothing online, consumers expect a personalised interaction. However, this personalisation can only be achieved once the user has visited the site at least once. So, how fashion brands and e-commerce retailers can provide a unique experience that reaches all touchpoints? Back in 2017, researchers at the University of California and Adobe outlined […]

Read More
Jun 03, 2021
Customers and Digital Transformation
Digital transformation and the customer experience

Nowadays, customers know what they want and how they want it. Their journey defines the brands’ strategy and not the other way around. Customers expect frictionless online experiences and tailored communications. However, when we talk about digital transformation is less about technology and more about a shift within the company’s culture. Businesses need to put […]

Read More
May 19, 2021
Recommend-Visual Search-eCommerce
Increase your eCommerce revenue with Visual Search

Up to 90% of the information received and processed by the brain is visual. Visual search enables users to get product recommendations based on visually similar items and identify and locate items via photos snapped with their smartphone cameras. According to Google, only one in three searches results in a click.  This means that the buyer’s […]

Read More
Apr 20, 2021
Recommend: Introducing our brand new image

First of all, we want to thank you for being part of the Recommend family. We appreciate your support through the years. We listened to your feedback, and that’s why we are always evolving and improving. This time we are thrilled to introduce our new logo, user interface and website design: minimal, slick and modern. […]

Read More
Apr 13, 2021
Product Merchandising
Recommend’s Product Merchandising

In fact, Product recommendations are an essential part of an online shopper’s journey. They allow to increase the purchase value and reinforce the relationship between a brand and its consumers. The more personalised and relevant these recommendations are, the more confident the customers will be in the shopping experience. The user will feel recognized, and […]

Read More
Mar 29, 2021
improve email marketing recommend
Improve your email marketing strategy using Recommend

Email marketing is the most effective marketing channel, and for every pound you spend, you can expect a return on your investment of fifty times that amount. The number of emails sent daily is forecast to reach 347 billion by the end of 2023. In fact, email marketing has proven to drive better results than […]

Read More
Mar 22, 2021