Business

Brand communication
How to make your brand communication more interactive

Personalisation is a fundamental part of the marketing strategy of any e-commerce business. However, its implementation covers all aspects of customer interaction – from the moment a user visits a website, interacts with a publication on social media or receives emails or push notifications from a brand. In previous posts, we have explained the importance […]

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Jul 21, 2021
Email-Personalization-Recommend
Implement personalisation in your Email Marketing messages

Email marketing continues to occupy the first position as the tool with the best return on investment for retailers. However, before considering overloading your subscribers’ inboxes, it’s critical to analyze the content and relevance of your marketing communications. Did you know that the number of emails sent in one day reaches 105 billion? Although it […]

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Jun 30, 2021
Recommend-CMO
The benefits of personalisation for a CMO

Creating a marketing strategy and carrying it out requires time and investment. Personalisation is not just about scheduling social media posts or including a user’s name in an email. As a CMO, you should be aware of the benefits that AI and machine learning can bring to your business.

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Jun 22, 2021
Data Website Visitors
Use data analysis to understand your customers

Data is vital to implement personalisation. However, according to a report published by WBR and OneMarket, 64% of retailers said they could not identify the majority of their website’s visitors. In comparison, 57% said they did not use CRM platforms. 

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Jun 17, 2021
Panel-Placement-Recommend
How to use Product Panels to increase conversions

Studies have shown that personalisation can generate up to a 6% increase in revenue per visitor. So how do you get the best of Recommend to increase your traffic, improve conversion and, most importantly, the relationship with your customers? By showing them product recommendations with our Panels and Panels Placement features.

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Jun 11, 2021
Luxury brands trends 2021
Luxury brands & e-Commerce: 2021 Trends

The digital age has allowed shoppers to interact with their favourite brands whenever and wherever they want. During 2020, the online ecosystem became the meeting place for brands and buyers, especially during the lockdown. However, the scenario for luxury brands was different. Traditional luxury brands have always been wary of e-commerce. Mainly for fear of […]

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May 26, 2021
Recommend-Infographic Users Data
Recommend in numbers – Infographic

How many emails our users sent through Recommend monthly? From what industries our users come from? We’ve put together some interesting data about our platform. As a personalisation for e-commerce and 360º marketing platform, Recommend allows your online business to provide a unique experience for your visitors. Firstly, when browsing your website. Secondly, after making […]

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May 04, 2021
Recommend: Introducing our brand new image

First of all, we want to thank you for being part of the Recommend family. We appreciate your support through the years. We listened to your feedback, and that’s why we are always evolving and improving. This time we are thrilled to introduce our new logo, user interface and website design: minimal, slick and modern. […]

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Apr 13, 2021
eCommerce-events-UK-Europe-2020
eCommerce events UK and EU in 2021

A global pandemic has disrupted this year, and the face of the industry has changed. The way we do business and consume content has also changed, giving light to new ways to get together. When it comes to eCommerce and retailers, conferences and events are the perfect places for identifying areas of opportunities and connecting […]

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Apr 07, 2021
Product Merchandising
Recommend’s Product Merchandising

In fact, Product recommendations are an essential part of an online shopper’s journey. They allow to increase the purchase value and reinforce the relationship between a brand and its consumers. The more personalised and relevant these recommendations are, the more confident the customers will be in the shopping experience. The user will feel recognized, and […]

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Mar 29, 2021