Creating a marketing strategy and carrying it out requires time and investment. Personalisation is not just about scheduling social media posts or including a user’s name in an email. As a CMO, you should be aware of the benefits that AI and machine learning can bring to your business. Read more
The General Data Protection Regulation (GDPR) has interrupted the digital landscape by promoting new regulations on the manage and security of personal data. This new legislation affects data at all levels: collection, processing, storage and updating.
Personalisation is not only an integral part of any marketing strategy but also a key factor when it comes to brand advocates. The personalisation and recommendations must be related to the customer journey. When the brand knows its customers and speaks to them as individuals, they will return the favour by engaging with the brand and purchasing their products.
With Recommend, you can deliver targeted emails thanks to our smart segmentation. These emails can help you decrease cart abandonment rates; re-engage with old customers, and improve your relationship with current users. But how we do that?
Recommend uses AWS (Amazon Web Services) SES (Simple Email Service) to send transactional emails and marketing communications on your behalf.