Each client is different. And each client is expecting a unique and personal experience. When a brand can identify its users, by behaviour and purchasing preferences, the relationship with them can improve notably, driving good results for brand awareness, engagement and sales.
For example, a brand can have a group of similar users in terms of demographics (age, gender), and location. However, this group could have users who only buy during sales or users looking for specific products. They are alike but not the same, and their interests and interaction with the brand are different.
It is here when personalisation platforms and a proper customer segmentation come to play.
If you’ve been following Recommend, you already know how useful our analytics suite is. Our platform is designed to allow you to provide personalized recommendations, analyze real-time insights and analytics to gauge customer behavior, and deliver targeted emails that cater to the specific needs of your customers.
Insightful data is everything in the competitive world of eCommerce. It isn’t enough to just sell products to customers, you need to get to know them on a personal level, nurture them, and provide them with additional value.
The Recommend platform gives you all the tools you need to do exactly this. And now, we’ve added another feature that will greatly increase user personalization.
Yes, you’ve read that number right! One of our top retail clients has recently attributed an extra £1.15 MILLION to a personalized email campaign.
And that statistic is by no means a fluke. Econsultancy estimates that emails are generating more than £30 BILLION in retail sales in the UK alone.
So how can you get a slice of that action?
If you aren’t familiar with the General Data Protection Regulation (GDPR) yet, it’s about time you get familiar. The GDPR, which was approved in the European Union in April 2016 and will go live on May 25, 2018, is the most ambitious set of privacy laws to ever be passed.
In the age of big data, the GDPR was designed to protect individuals and their right to determine how their data is used by companies that collect it.
In 2018 alone, we’ve already read about major data breaches involving companies like Equifax and Facebook. The GDPR works to protect an individual’s privacy and to hold major companies accountable for the data they are collecting about their users.
It’s that time of year again. With S/S18’s fashion weeks kicking off today in New York, then London, Milan and Paris, the fashion pack are primed and ready to go.
And so are your shoppers.
So as your customers get ready to ‘shop the trend’ and crawl Instagram for the latest style inspiration, how does the savvy retailer get a piece of the action?
It’s not too late! Here are 7 tips to quickly increase your sales and put a smile on your customers’ faces this September: