Business

The benefits of personalisation for a CMO

Creating a marketing strategy and carrying it out requires time and investment. Personalisation is not just about scheduling social media posts or including a user’s name in an email. As a CMO, you should be aware of the benefits that AI and machine learning can bring to your business. Read more

What can we learn about personalisation from luxury brands?

According to McKinsey research, online luxury sales will triple by 2025, and 80% will be digitally influenced. If you have ever visited a luxury shop, you may have had an experience with a personal buyer or tried products before making a final decision.

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How the GDPR affects your abandoned cart emails?

The General Data Protection Regulation (GDPR) has interrupted the digital landscape by promoting new regulations on the manage and security of personal data. This new legislation affects data at all levels: collection, processing, storage and updating.

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Brand advocates: Win them with personalisation

Personalisation is not only an integral part of any marketing strategy but also a key factor when it comes to brand advocates. The personalisation and recommendations must be related to the customer journey. When the brand knows its customers and speaks to them as individuals, they will return the favour by engaging with the brand and purchasing their products.

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What is AWS SES and how our verification process works?

With Recommend, you can deliver targeted emails thanks to our smart segmentation. These emails can help you decrease cart abandonment rates; re-engage with old customers, and improve your relationship with current users. But how we do that?

Recommend uses AWS (Amazon Web Services) SES (Simple Email Service) to send transactional emails and marketing communications on your behalf.

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