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Business

Luxury Brands and Luxury Market

Luxury Marketing: What’s ahead in the future?

The luxury sector is one of the most affected by the pandemic. The industry hasn’t shown a steady activity and results for quite some time now. Research by McKinsey stated that “Even before the pandemic struck, independent luxury-goods wholesalers in Europe were already struggling—in part because of luxury brands moving to vertical integration over the […]

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Brand-Advocates-Recommend

Turn your loyal customers into brand ambassadors

Personalisation is an integral part of any marketing strategy but also a key factor when it comes to brand ambassadors. Your buyers’ journey is the place to look for the right insights when it comes implementing personalisation and product recommendations.

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Personalisation and Data Privacy

Leverage Personalisation and Data Privacy

When it comes to personalisation and customer privacy, it’s all about finding the right balance. In today’s digital-first marketing world, consumer data is essential, especially when it comes to personalising the consumer purchase journey. However, data privacy laws are becoming stricter, and some marketers are finding it hard to collect and analyse the data necessary […]

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eCommerce-AI

eCommerce and the role of artificial intelligence

We have already talked about the advantages of using a personalisation platform like Recommend for optimising your eCommerce website. Our software is powered by artificial intelligence. This allows you to understand who your consumers are, what they do on your website, and to predict purchasing patterns. Also, AI helps you to keep your inventory, profits, […]

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Customer Journey-Recommend Blog

5 marketing actions to stay relevant post-pandemic

With the COVID-19 pandemic restrictions being slowly lifted, businesses have now the opportunity to review their marketing actions and performance. A lot of companies, especially the ones which products and services weren’t considered essential, have been negatively affected by the pandemic. According to a recent Influencer MarketingHub COVID-19 report, 65% of companies have noticed a decrease in […]

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Digital Transformation eCommerce

The digitisation of your eCommerce business

The strategic implications of digital transformation involve ensuring exceptional and personalised customer experiences through the use of new technologies. The B2B eCommerce market is projected to be twice as large as the B2C market. Moreover, an annual growth of 11.1% is expected from 2018 to 2025, reaching up to $24 billion by 2025. This phenomenon […]

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Youtube-eCommerce

Make your eCommerce brand blossom on Youtube

YouTube is the second-biggest social media platform with 1.9 billion monthly active users, logging on to watch a billion hours of videos every day. Apart from these impressive numbers, YouTube is the second largest search engine after Google.

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Wedding-Season-2020

How online wedding retailers can step up during Covid-19

The traditional wedding butterflies which many couples experience in the build-up to their big day are up to a new level this year. This year, the looming wedding season is suffering by the coronavirus pandemic. The lockdown changed all aspects of life and people need to adapt accordingly. Weddings, in particular, hit hard by restrictions on […]

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Omnichannel Strategy

Boost your user experience with an omnichannel strategy

To learn and take advantage of the omnichannel strategy, it is essential to understand what this marketing strategy stands for. HubSpot describes as follows: “Omnichannel is a multichannel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive experience no matter how or where a customer reaches out“.

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online-presence-brick-mortar

Improve the online presence of your brick and mortar store

Whether you have an eCommerce business or not, your online presence is decisive for the success of your brick-and-mortar store. According to Forbes Insight, 82% of customers do product research online but prefer to make significant purchases in person. Likewise, during the pandemic, the increase in eCommerce transactions highlighted the need to have a robust […]

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