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Our latest research, guides and articles to start enjoying the benefits of personalisation for your business.

Creating-Buyer-Personas Creating the right Buyer Persona for the digital age

Developing a strong buyer persona is one of the critical aspects of running a successful retail business. As a marketer, …

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The traditional wedding butterflies which many couples experience in the build-up to their big day are up to a new …

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Social Media Content Personalised content to improve user’s engagement

Today 81% of customers expect brands to get to know them and provide them with personalised content, across all digital …

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Omnichannel Strategy Boost your user experience with an omnichannel strategy

To learn and take advantage of the omnichannel strategy, it is essential to understand what this marketing strategy stands for. HubSpot …

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Whether you have an eCommerce business or not, your online presence is decisive for the success of your brick-and-mortar store. …

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Independent-Retailer-Month Independent Retailer Month, July 2020

Every year in the UK throughout July, retailers celebrate Independent Retailer Month, to highlight the importance of the roles played …

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Social Media Day Celebrating Social Media Day

On June 30, 2010, the news platform, Mashable, decided to recognise and celebrate the impact of social media by creating …

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Five-KPIs-eCommerce 5 KPIs for a successful e-Commerce business

Key performance indicators, or more commonly known as KPIs, are frequently used by companies to measure key business objectives. They …

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Fathers-Day-Covid19 Father’s Day: Tips for online retailers amid Covid-19

Father’s Day is approaching, and it is one of the most important dates for online retailers and eCommerce businesses alike. …

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Data Website Visitors 10 ways to improve your eCommerce revenue

There are different types of important analytical data that companies can access to increase their revenue and customer retention. 92% of …

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eCommerce-events-UK-Europe-2020 eCommerce events UK and EU in 2020 [Updated]

A global pandemic has disrupted this year, and the face of the industry has changed. The way we do business …

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Purchase-Cycle Personalising the Buyer’s Journey

Following the buyer’s journey is essential to achieve results for your business –from attracting new users to strengthening the commitment …

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