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Our latest research, guides and articles to start enjoying the benefits of personalisation for your business.

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Key performance indicators, or more commonly known as KPIs, are frequently used by companies to measure key business objectives. They …

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Father’s Day is approaching, and it is one of the most important dates for online retailers and eCommerce businesses alike. …

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There are different types of important analytical data that companies can access to increase their revenue and customer retention. 92% of …

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A global pandemic has disrupted this year, and the face of the industry has changed. The way we do business …

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Following the buyer’s journey is essential to achieve results for your business –from attracting new users to strengthening the commitment …

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The use and implementation of marketing automation –in the eCommerce and online retailer industries– has always been linked to improve …

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According to a recent study done by the Baymard Institute, the average cart abandonment rate across industries is up to …

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It seems like email marketing is here to stay for good. This channel is considered a critical part of any …

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You’ve got great visuals, unique captions, and a well-optimised Instagram profile. You’re finally churning in a fair deal of likes, …

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The fashion and technology industries are continually reinventing themselves every year. Since 2017, 50% of all searches are voice-activated, and visual search …

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It’s no surprise that some companies have already started to implement immersive technologies. To be able to reach the full …

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The effects of the current Covid-19 pandemic are changing our reality. From the palpable humanitarian, social and economic crisis to …

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