Recommend Resources

The luxury sector is one of the most affected by the pandemic. The industry hasn’t shown a steady activity and …

Return on investment or ROI has always been the key focus for companies across any industry. Despite being an important …

The famous phrase used by McDonald’s employees: “Do you want fries with your burger?”, is the best and most useful …

Personalisation is an integral part of any marketing strategy but also a key factor when it comes to brand ambassadors. …

Up to 90% of the information received and processed by the brain is visual. Visual search not only enables users …

2020 has been nothing short of surprises, and despite the obstacles, fashion brands have emerged more creative than ever before. …

With a recent uptake in genderless collections, what could the shift in the way we want to dress mean for …

When it comes to personalisation and customer privacy, it’s all about finding the right balance. In today’s digital-first marketing world, …

With 3.5 Billion smartphone users in the world (44.81% of the population), and 79% of them have made a purchase …

The number of global email users is set to grow to 4.48 billion by 2024, meaning that the potential of …

Since the launch of video-sharing platforms like YouTube, Snapchat, TikTok and Instagram Reels, we have been able to access instant video …

The difference between customer’s engagement and loyalty is the way your audience perceives and interacts with your brand. Engagement involves …