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Customer success

Luxury Brands Personalisation

Luxury brands: Personalisation is here to stay

According to the annual luxury study carried out by Bain & Company in 2018, the personal luxury market is expected to reach 405 billion euros by 2025. Consumers demand personalised treatment from brands due to overexposure on social networks and mass consumption. One in five luxury shoppers said customisation, specially tailored, is relevant to them […]

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Social Media Content

Personalised content to improve user’s engagement

Today 81% of customers expect brands to get to know them and provide them with personalised content, across all digital platforms, whether that includes social media channels, personalised website content or even their Spotify or YouTube premium playlist. Users long for a personalised journey that makes their decision-making process easier and quicker and, especially, intuitive. […]

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Social Media Day

Celebrating Social Media Day

On June 30, 2010, the news platform, Mashable, decided to recognise and celebrate the impact of social media by creating the ‘Social Media Day’ (#SMDay). Despite not being an official day worldwide, many companies and brands decided to join the call, and for ten years they have dedicated the last day of June to recognise […]

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Fathers-Day-Covid19

Father’s Day: Tips for online retailers amid Covid-19

Father’s Day is approaching, and it is one of the most important dates for online retailers and eCommerce businesses alike. A 2019 report by  Fortune found that American consumers will spend $16 billion on gifts this year. However, things have changed since then. The sudden Covid-19 pandemic, that is still affecting us, has modified the […]

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Purchase-Cycle

Personalising the Buyer’s Journey

Following the buyer’s journey is essential to achieve results for your business –from attracting new users to strengthening the commitment of your current customers. Each stage of the cycle represents a user’s interaction with your brand. Understanding who they are, where they are coming from, and how they react to your marketing activities is critical […]

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monetise-instagram

How to monetise your Instagram profile

You’ve got great visuals, unique captions, and a well-optimised Instagram profile. You’re finally churning in a fair deal of likes, comments, and shares that show how good you are at implementing a good personalisation strategy. Now what? It’s time to amp up your game and monetise your Instagram page.

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voice-visual-search

How visual & voice search are redefining eCommerce

The fashion and technology industries are continually reinventing themselves every year. Since 2017, 50% of all searches are voice-activated, and visual search is following suit. In the past decade, eCommerce had to adapt to responsive sites as people began to use their smartphone to browse the Internet. Now, the change in how we search has come about […]

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personalisation-immersive-experience

Personalisation will come from immersive experiences

It’s no surprise that some companies have already started to implement immersive technologies. To be able to reach the full benefits of personalisation, you need to offer a genuinely unique and differentiated experience. Here’s when artificial intelligence, augmented reality and 3D, to mention a few, come into play. The Global Virtual Reality Market is expected to climb […]

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Customer-Segmentation

Customer segmentation and why your brand should use it

For a long time, the strategy of one-fit-for-all has been used in marketing. A lot of brands consider that applying a generic plan for their audiences is more than enough to get some results. However, with the rise of personalisation, customers have become more demanding and customer segmentation a priority.

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Personalisation platform eCommerce

A personalisation platform for your eCommerce

The use of a personalisation platform in your eCommerce is essential. Especially, if you want to get ahead of your competitors and closer to your consumers. Many personalisation statistics show the importance of more unique and customised interaction between brands and users: 80% of shoppers are more likely to buy from a company that offers […]

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