Email marketing continues to occupy the first position as the tool with the best return on investment for retailers. However, before considering overloading your subscribers’ inbox, it is essential to analyze the content and relevance of your marketing communications. Read more
It seems an obvious question. However, according to a report published by WBR and OneMarket, 64% of retailers said they were not able to identify the majority of their website’s visitors, while 57% said they did not use CRM platforms. This means, in most cases, their customer segmentation is not accurate.
Several investigations have shown that personalisation can generate up to a 6% increase in revenue per visitor. How to get the best of Recommend to increase your traffic, improve conversion and, most importantly, the relationship with your customers? By using one of the tools available in your dashboard: Panels and Panels Placement.
Personalisation is essential for your eCommerce business. By using a personalisation platform, such as Recommend, you can reach your customers at the right time and with the right content for them. Both email marketing and push notifications are proven to help improve the conversion rate and to drive traffic and sales.