Customer success

Panel-Placement-Recommend
How to use Product Panels to increase conversions

Studies have shown that personalisation can generate up to a 6% increase in revenue per visitor. So how do you get the best of Recommend to increase your traffic, improve conversion and, most importantly, the relationship with your customers? By showing them product recommendations with our Panels and Panels Placement features.

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Jun 14, 2021
Predictive-Fashion-Recommend
Predictive fashion: Use AI in your eCommerce strategy

When looking for clothing online, consumers expect a personalised interaction. However, this personalisation can only be achieved once the user has visited the site at least once. So, how fashion brands and e-commerce retailers can provide a unique experience that reaches all touchpoints? Back in 2017, researchers at the University of California and Adobe outlined […]

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Jun 03, 2021
Customers and Digital Transformation
Digital transformation and the customer experience

Nowadays, customers know what they want and how they want it. Their journey defines the brands’ strategy and not the other way around. Customers expect frictionless online experiences and tailored communications. However, when we talk about digital transformation is less about technology and more about a shift within the company’s culture. Businesses need to put […]

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May 19, 2021
improve email marketing recommend
Improve your email marketing strategy using Recommend

Email marketing is the most effective marketing channel, and for every pound you spend, you can expect a return on your investment of fifty times that amount. The number of emails sent daily is forecast to reach 347 billion by the end of 2023. In fact, email marketing has proven to drive better results than […]

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Mar 22, 2021
Customer Retention
Six ways to improve customer retention

Since the beginning of last year, a trend was gaining ground: Brands were paying more attention to retaining customers than acquiring new ones. The acquisition of new clients is always the first step in the growth of any business. However, acquiring new customers can be expensive, complicated and time-consuming. Usually, these campaigns come with high-churn, […]

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Mar 04, 2021
Digital Shopper
What does the new digital shopper want?

The pandemic has changed the digital world. This shift can be seen from the brands’ approach to marketing and their online presence to digital shoppers’ behaviour and expectations. About 54% of users are willing to look for alternatives if their usual brands do not offer an excellent shopping experience. The latest trends are not available […]

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Feb 22, 2021
Valentines Day 2021
Marketing ideas for Valentine’s Day 2021

Valentine’s Day is just around the corner, and many brands are fine-tuning the details of the long-awaited promotions for this date: the perfect excuse to celebrate your partner. Recently, trends and hashtags like #Galentines Day (for friends) and #Pawlentine’s Day (for pets) has attracted a new segment that also seeks to celebrate love in February. […]

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Feb 09, 2021
Email-Marketing timing
Best timing for Email Marketing

Email marketing is still one of the most effective marketing channels to communicate with customers. Over 80% of marketers use it as a content marketing tool. Also, close to 100% of online adults use and check their email every day. Not only is a great channel that boosts ROI and leads; it is the preferred […]

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Jan 29, 2021
Ways-ROI-Personalisation
Top 5 ways to drive ROI through personalisation

In general, the lockdown affected brands and retailers in 2020. Despite the rise in online shopping, most businesses are facing the need to reallocate their marketing budget. Now, more than ever, return on investment (ROI) is a critical factor for e-commerce businesses. Some companies consider focusing their efforts on customer retention rather than acquisition. Mostly, […]

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Jan 18, 2021
Improve ROI
5 ways to improve ROI

Return on investment or ROI has always been the key focus for companies across any industry. Despite being an important metric, some marketers struggle with the right ways to measure its results. On a simple level, ROI is the comparison between the amount you spend on a campaign and the revenue generated from it. For […]

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Oct 21, 2020