Customer success

Would you like fries with that? The power of cross-selling

The famous phrase used by McDonald’s employees is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s an up-sell. However, many times they are confused: up-sells and cross-sells are complementary, but they are not the same.

While the up-sell encourages a customer to buy an alternative higher-priced option, cross-selling recommends an accessory or complementary product and, in some cases, an additional service. Cross-selling identifies products and services that meet additional needs not considered in the original purchase.

Cross-sales are a more effective strategy to generate additional revenue than trying to sell a product for the first time to a new customer. Likewise, cross-sales create opportunities to provide a good experience and build deeper and more solid customer relationships. Read more

The benefits of customer segmentation

Each client is different. And each client is expecting a unique and personal experience. When a brand can identify its users, by behaviour and purchasing preferences, the relationship with them can improve notably, driving good results for brand awareness, engagement and sales.

For example, a brand can have a group of similar users in terms of demographics (age, gender), and location. However, this group could have users who only buy during sales or users looking for specific products. They are alike but not the same, and their interests and interaction with the brand are different.

It is here when personalisation platforms and a proper customer segmentation come to play.

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Introducing Our New Email Marketing Platform: Smart Campaigns

If you’ve been following Recommend, you already know how useful our analytics suite is. Our platform is designed to allow you to provide personalized recommendations, analyze real-time insights and analytics to gauge customer behavior, and deliver targeted emails that cater to the specific needs of your customers.

Insightful data is everything in the competitive world of eCommerce. It isn’t enough to just sell products to customers, you need to get to know them on a personal level, nurture them, and provide them with additional value.

The Recommend platform gives you all the tools you need to do exactly this. And now, we’ve added another feature that will greatly increase user personalization.

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How to Make £1,154,286 in Extra Revenue with Email Marketing

Yes, you’ve read that number right! One of our top retail clients has recently attributed an extra £1.15 MILLION to a personalized email campaign.

And that statistic is by no means a fluke. Econsultancy estimates that emails are generating more than £30 BILLION in retail sales in the UK alone.

So how can you get a slice of that action?

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What You Need to Know About the GDPR Before It Lands

If you aren’t familiar with the General Data Protection Regulation (GDPR) yet, it’s about time you get familiar. The GDPR, which was approved in the European Union in April 2016 and will go live on May 25, 2018, is the most ambitious set of privacy laws to ever be passed.

In the age of big data, the GDPR was designed to protect individuals and their right to determine how their data is used by companies that collect it.

In 2018 alone, we’ve already read about major data breaches involving companies like Equifax and Facebook. The GDPR works to protect an individual’s privacy and to hold major companies accountable for the data they are collecting about their users.

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