Customer success

improve email marketing recommend
Improve your email marketing strategy using Recommend

Email marketing is the most effective marketing channel, and for every pound you spend, you can expect a return on your investment of fifty times that amount. The number of emails sent daily is forecast to reach 347 billion by the end of 2023. In fact, email marketing has proven to drive better results than […]

Read More
Mar 22, 2021
Customer Retention
Six ways to improve customer retention

Since the beginning of last year, a trend was gaining ground: Brands were paying more attention to retaining customers than acquiring new ones. The acquisition of new clients is always the first step in the growth of any business. However, acquiring new customers can be expensive, complicated and time-consuming. Usually, these campaigns come with high-churn, […]

Read More
Mar 04, 2021
Digital Shopper
What does the new digital shopper want?

The pandemic has changed the digital world. This shift can be seen from the brands’ approach to marketing and their online presence to digital shoppers’ behaviour and expectations. About 54% of users are willing to look for alternatives if their usual brands do not offer an excellent shopping experience. The latest trends are not available […]

Read More
Feb 22, 2021
Valentines Day 2021
Marketing ideas for Valentine’s Day 2021

Valentine’s Day is just around the corner, and many brands are fine-tuning the details of the long-awaited promotions for this date: the perfect excuse to celebrate your partner. Recently, trends and hashtags like #Galentines Day (for friends) and #Pawlentine’s Day (for pets) has attracted a new segment that also seeks to celebrate love in February. […]

Read More
Feb 09, 2021
Email-Marketing timing
Best timing for Email Marketing

Email marketing is still one of the most effective marketing channels to communicate with customers. Over 80% of marketers use it as a content marketing tool. Also, close to 100% of online adults use and check their email every day. Not only is a great channel that boosts ROI and leads; it is the preferred […]

Read More
Jan 29, 2021
Ways-ROI-Personalisation
Top 5 ways to drive ROI through personalisation

In general, the lockdown affected brands and retailers in 2020. Despite the rise in online shopping, most businesses are facing the need to reallocate their marketing budget. Now, more than ever, return on investment (ROI) is a critical factor for e-commerce businesses. Some companies consider focusing their efforts on customer retention rather than acquisition. Mostly, […]

Read More
Jan 18, 2021
Improve ROI
5 ways to improve ROI

Return on investment or ROI has always been the key focus for companies across any industry. Despite being an important metric, some marketers struggle with the right ways to measure its results. On a simple level, ROI is the comparison between the amount you spend on a campaign and the revenue generated from it. For […]

Read More
Oct 21, 2020
Cross Selling - Recommend Blog
Increase your order value with cross-selling

The famous phrase used by McDonald’s employees: “Do you want fries with your burger?”, is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s up-selling. However, many times these two terms are mixed-up:¬†Up-selling encourages a customer to buy an alternative higher-priced option. Cross-selling recommends a […]

Read More
Oct 12, 2020
Brand-Advocates-Recommend
Turn your loyal customers into brand ambassadors

Personalisation is an integral part of any marketing strategy but also a key factor when it comes to brand ambassadors. Your buyers’ journey is the place to look for the right insights when it comes implementing personalisation and product recommendations.

Read More
Oct 07, 2020
Marketing Automation
Introducing our Marketing Automation Module

The number of global email users is set to grow to 4.48 billion by 2024, meaning that the potential of Marketing Automation to keep driving traffic and revenues is at an all-time high. The global B2C eCommerce sales are forecasted to reach $4.5 trillion in 2021. And email marketing is one of the most effective […]

Read More
Aug 28, 2020