Customer success
Since the beginning of last year, a trend was gaining ground: Brands were paying more attention to retaining customers than acquiring new ones. The acquisition of new clients is always the first step in the growth of any business. However, acquiring new customers can be expensive, complicated and time-consuming. Usually, these campaigns come with high-churn, […]
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The pandemic has changed the digital world. This shift can be seen from the brands’ approach to marketing and their online presence to digital shoppers’ behaviour and expectations. About 54% of users are willing to look for alternatives if their usual brands do not offer an excellent shopping experience. The latest trends are not available […]
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Valentine’s Day is just around the corner, and many brands are fine-tuning the details of the long-awaited promotions for this date: the perfect excuse to celebrate your partner. Recently, trends and hashtags like #Galentines Day (for friends) and #Pawlentine’s Day (for pets) has attracted a new segment that also seeks to celebrate love in February. […]
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In general, the lockdown affected brands and retailers in 2020. Despite the rise in online shopping, most businesses are facing the need to reallocate their marketing budget. Now, more than ever, return on investment (ROI) is a critical factor for e-commerce businesses. Some companies consider focusing their efforts on customer retention rather than acquisition. Mostly, […]
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Return on investment or ROI has always been the key focus for companies across any industry. Despite being an important metric, some marketers struggle with the right ways to measure its results. On a simple level, ROI is the comparison between the amount you spend on a campaign and the revenue generated from it. For […]
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The famous phrase used by McDonald’s employees: “Do you want fries with your burger?”, is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s up-selling. However, many times these two terms are mixed-up: Up-selling encourages a customer to buy an alternative higher-priced option. Cross-selling recommends a […]
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Personalisation is an integral part of any marketing strategy but also a key factor when it comes to brand ambassadors. Your buyers’ journey is the place to look for the right insights when it comes implementing personalisation and product recommendations.
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The number of global email users is set to grow to 4.48 billion by 2024, meaning that the potential of Marketing Automation to keep driving traffic and revenues is at an all-time high. The global B2C eCommerce sales are forecasted to reach $4.5 trillion in 2021. And email marketing is one of the most effective […]
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The difference between customer’s engagement and loyalty is the way your audience perceives and interacts with your brand. Engagement involves any interaction that a user has with your brand from an omnichannel point of view: email marketing, website browsing or social media. Customer loyalty is a step further. It’s about gaining trust from that person […]
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Few brands now aren’t clued into the productive potential of social media marketing. As a way of getting themselves out in front of as many people as possible. Social media has given brands direct access to their customers like never before improving the implementation of personalisation. While some marketers and brands have well-crafted strategies, how […]
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