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Valentine’s Day is just around the corner, and many brands are fine-tuning the details of the long-awaited promotions for this date: the perfect excuse to celebrate your partner. Recently, trends and hashtags like #Galentines Day (for friends) and #Pawlentine’s Day (for pets) has attracted a new segment that also seeks to celebrate love in February.
Although 2019 was not a very positive year for Valentine’s Day with only 51% of consumers celebrating it, 2020 showed that love occurs even amid a pandemic. The National Federation of Retailers in the US reported the celebration reached 55% of consumers last year. For 2021, the trend continues to rise. According to Statista, spending on Valentine’s Day is expected to get close to £ 1 billion versus £ 855 million in 2019.
With restrictions still imposed and online shopping as the leading trend in a market saturated with offers, your brand must be smart enough to differentiate itself from its competitors and attract the attention of all the consumers eager to celebrate love with their partner, friends or even pets. Let’s take a look at some Valentine’s Day marketing ideas across channels.
Since last year, consumer habits are changing and the way people usually celebrate special occasions too. How many of you spent Christmas sharing dinner with your family in front of a screen? Take this example and apply it to this Day: Your brand has plenty of room to branch out and offer products that usually wouldn’t be considered for Valentine’s Day. Create quirky gift guides to promote different types of items to reach a broader audience. You could be surprised by the results!
To be consistent means much more than a banner in your homepage. Start spreading the love all over your touchpoints and social channels. Start by creating blog posts with gift guides and ideas on celebrating Valentine’s Day showcasing your products. Share tips and fun facts on social media to increase users’ engagement. Start sending special promotions to your VIP customers via email campaigns or push notifications.
Valentine’s Day is the perfect time for customer-centric activities. Online contests are a great way to celebrate love, but the other way around. It is an opportunity for the brand to give something back to its customers. The emotional component of social interaction is one of the most effective strategies for brand credibility. Also, these activities are a great way to increase the number of subscribers to your database. Add an extra component and ask the contestants to share their photos or invite their friends to participate. Your brand will get more visibility, will increase engagement, and generate some additional purchases.
Create a personalised marketing campaign, including landing pages, search and social ads, social channels, and email marketing with Valentine’s Day copy using relevant keywords. This will help your e-commerce store appear higher in search results and boost your blog and social media channel’s position. Analyse your users’ latest purchases during the same period last year and send them specific promotions to answer their queries. Also, consider their browsing behaviour in the days leading up to Valentine’s Day to tap into their interests and send them personalised messages.
The fear of missing out (FOMO) and the launch of exclusive products during this time are ways to grab your customers’ attention. The ones with significant others but also the anti-Valentine’s Day. A flash sale can be a great opportunity to clearance your latest collection while generating revenue. On the other hand, if you decide to launch a new product, it doesn’t have to be Valentine’s-inspired. The celebration of Valentine’s, Galentine’s or Pawlentine’s Day can be an excuse to attract some last-minute buyers.
Last but not least is the importance of data-driven marketing decisions. Recommend offers you personalisation for your e-commerce business, and it is also a 360º marketing platform. Thanks to AI, our solution optimises your website while gathering data about your visitors and customers. It gives you the tools and information to provide a personalised experience and make better decisions for your business. Our marketing modules enable you to manage your marketing communications (email and push notifications) within the platform streamlining all your processes. Be our Valentine, and contact us to request a demo: