Subscribe to our Blog

Sign up here to get the latest news, updates, and early access to our research and white papers.

Behavioural data

Creating-Buyer-Personas

Creating the right Buyer Persona for the digital age

Developing a strong buyer persona is one of the critical aspects of running a successful retail business. As a marketer, do you fully understand the audience you are targeting with your product? When stripping it back to the basics, brands need to be reminded to increase sales. So, you need to offer your customers a […]

Read more
Customer-Segmentation

Customer segmentation and why your brand should use it

For a long time, the strategy of one-fit-for-all has been used in marketing. A lot of brands consider that applying a generic plan for their audiences is more than enough to get some results. However, with the rise of personalisation, customers have become more demanding and customer segmentation a priority.

Read more
Data-driven Marketing

Personalisation and data-driven marketing

Data-driven marketing is a process by which marketing teams determine behaviours and predict trends using information obtained from activities generated from their omnichannel strategy. The goal of data-driven marketing is to optimise processes.

Read more

Personalisation trends for 2020 (Part 1)

At Recommend, we strongly believe in personalisation as a key part of any marketing strategy. Personalisation trends are getting momentum. We have been helping our clients to get closer and closer to their users’ thanks to our dynamic and self-learning platform, powered by artificial intelligence.  Hyper-personalisation will undoubtedly be one of the great trends of […]

Read more
Behavioural-Data-Recommend

The impact of behavioural data in your business

Digital advertising generates annual revenues of 41.9 billion euros in Europe. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies.

Read more
ROI-Push-Notifications-Recommend

Personalisation can generate up to 20% ROI

The implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.

Read more
Data Website Visitors

Data helps you know who are your website visitors

Data is vital to implement personalisation. However, according to a report published by WBR and OneMarket, 64% of retailers said they were not able to identify the majority of their website’s visitors, while 57% said they did not use CRM platforms. This means, in most cases, their customer segmentation is not accurate.

Read more
Customer-Journey-Recommend

What can you learn from your customer journey?

Imagine that you are planning a trip with your family, and this is the first time that you go to that place. You probably do research first, to know more about the area and find the best route. Every decision made during your trip is a touchpoint; every stop, detour or exit is a call […]

Read more
Sign Up to our Blog

Sign up here to get the latest news, updates, and early access to our research and white papers.

Free trial

We guarantee to increase your revenue, otherwise it’s free

Start now
Questions?

Chat Live with a Recommend expert now, and we can answer any questions you may have.