Behavioural data

Product Merchandising
Recommend’s Product Merchandising

In fact, Product recommendations are an essential part of an online shopper’s journey. They allow to increase the purchase value and reinforce the relationship between a brand and its consumers. The more personalised and relevant these recommendations are, the more confident the customers will be in the shopping experience. The user will feel recognized, and […]

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Mar 29, 2021
Valentines Day 2021
Marketing ideas for Valentine’s Day 2021

Valentine’s Day is just around the corner, and many brands are fine-tuning the details of the long-awaited promotions for this date: the perfect excuse to celebrate your partner. Recently, trends and hashtags like #Galentines Day (for friends) and #Pawlentine’s Day (for pets) has attracted a new segment that also seeks to celebrate love in February. […]

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Feb 09, 2021
Content Personalisation
Tips for a successful content personalisation strategy

Content personalisation is a practice that is gaining space among brands, retailers and e-commerce businesses. It is a strategy that relies on website visitors’ data to show content based on audience needs and interests. It connects your customers with the information they are looking for when visiting your website. Besides, it helps to increase the […]

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Jan 13, 2021
Personalisation and Data Privacy
Leverage Personalisation and Data Privacy

When it comes to personalisation and customer privacy, it’s all about finding the right balance. In today’s digital-first marketing world, consumer data is essential, especially when it comes to personalising the consumer purchase journey. However, data privacy laws are becoming stricter, and some marketers are finding it hard to collect and analyse the data necessary […]

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Sep 07, 2020
Marketing Automation
Introducing our Marketing Automation Module

The number of global email users is set to grow to 4.48 billion by 2024, meaning that the potential of Marketing Automation to keep driving traffic and revenues is at an all-time high. The global B2C eCommerce sales are forecasted to reach $4.5 trillion in 2021. And email marketing is one of the most effective […]

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Aug 28, 2020
Personalisation-Video-Content
How to implement personalisation with video content

Since the launch of video-sharing platforms like YouTube, Snapchat, TikTok and¬†Instagram Reels, we have been able to access instant video content from anywhere and at any time. Thousands of brands and content creators have also started using video to communicate with their audience. Now the next big thing for video content marketing is personalisation. Post-pandemic […]

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Aug 26, 2020
Creating-Buyer-Personas
Creating the right Buyer Persona for the digital age

Developing a strong buyer persona is one of the critical aspects of running a successful retail business. As a marketer, do you fully understand the audience you are targeting with your product? When stripping it back to the basics, brands need to be reminded to increase sales. So, you need to offer your customers a […]

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Jul 14, 2020
Customer-Segmentation
Customer segmentation and why your brand should use it

For a long time, the strategy of one-fit-for-all has been used in marketing. A lot of brands consider that applying a generic plan for their audiences is more than enough to get some results. However, with the rise of personalisation, customers have become more demanding and customer segmentation a priority.

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Mar 26, 2020
Data-driven Marketing
Personalisation and data-driven marketing

Data-driven marketing is a process by which marketing teams determine behaviours and predict trends using information obtained from activities generated from their omnichannel strategy. The goal of data-driven marketing is to optimise processes.

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Mar 19, 2020
Personalisation trends for 2020 (Part 1)

At Recommend, we strongly believe in personalisation as a key part of any marketing strategy. Personalisation trends are getting momentum. We have been helping our clients to get closer and closer to their users’ thanks to our dynamic and self-learning platform, powered by artificial intelligence.¬† Hyper-personalisation will undoubtedly be one of the great trends of […]

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Dec 25, 2019