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For eCommerce and retailers, conferences and events are the perfect places for identifying opportunities and connecting with partners and providers that complement their business models. These are the events that will take place in the United Kingdom and Europe in 2022: FEBRUARY WAICF When: 10-12 Feb 2022 Where: Cannes, France & Online The World […]Read More
After a challenging year for so many businesses, the so-called “Golden Quarter” will be crucial for the annual performance of e-commerce and retailers, according to 8 out of 10 marketers in the UK. The last quarter of the year with Black Friday, Cyber Monday, Christmas and Boxing Day, will allow businesses to run promotions and […]Read More
The so-called fourth industrial revolution is here to stay, and Artificial Intelligence plays a lead role on it. Although its application and use are increasingly common among e-commerce businesses, it is still far from instant success. However, its growth is unstoppable. As this technology analyses more and more data, its accuracy will improve dramatically with […]Read More
The holiday shopping season and special offers, such as Black Friday and Cyber Monday, are unique opportunities for your brand to reach the most significant number of customers. These dates are ideal times to acquire new customers, re-involve overdue buyers and monetise the leading spenders.Read More
Emojis have become an essential element of any online communication. From a text message or a chat between friends to social media publications and marketing communications. However, does its use have any impact on user engagement and its response to the message? The answer is yes.Read More
Digital advertising generates annual revenues of 41.9 billion euros. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies.Read More
Email marketing continues to occupy the first position as the tool with the best return on investment for retailers. However, before considering overloading your subscribers’ inboxes, it’s critical to analyze the content and relevance of your marketing communications. Did you know that the number of emails sent in one day reaches 105 billion? Although it […]Read More