personalisation Archives

Business

5 marketing actions to stay relevant post-pandemic

With the COVID-19 pandemic restrictions being slowly lifted, businesses have now the opportunity to review their marketing actions and performance. A lot of companies, especially the ones which products and services weren’t considered essential, have been negatively affected by the pandemic. According to a recent Influencer MarketingHub COVID-19 report, 65% of companies have noticed a decrease in […]

Business

The digitisation of your eCommerce business

The strategic implications of digital transformation involve ensuring exceptional and personalised customer experiences through the use of new technologies. The B2B eCommerce market is projected to be twice as large as the B2C market. Moreover, an annual growth of 11.1% is expected from 2018 to 2025, reaching up to $24 billion by 2025. This phenomenon […]

Product strategy

eCommerce Personalisation: 7 Ways to Tailor Your Content

If you’re thinking about eCommerce personalisation and creating customised content for your online shop, it’s hard to ignore the stats: A lack of personalisation has been estimated to cost businesses $756 billion. 91% of consumers are more likely to shop with brands who provide relevant offers. 72% of consumers will only engage with personalised content. […]

Luxury brands: Personalisation is here to stay

According to the annual luxury study carried out by Bain & Company in 2018, the personal luxury market is expected to reach 405 billion euros by 2025. Consumers demand personalised treatment from brands due to overexposure on social networks and mass consumption. One in five luxury shoppers said customisation, specially tailored, is relevant to them […]

Business

Make your eCommerce brand blossom on Youtube

YouTube is the second-biggest social media platform with 1.9 billion monthly active users, logging on to watch a billion hours of videos every day. Apart from these impressive numbers, YouTube is the second largest search engine after Google.

Product strategy

Creating the right Buyer Persona for the digital age

Developing a strong buyer persona is one of the critical aspects of running a successful retail business. As a marketer, do you fully understand the audience you are targeting with your product? When stripping it back to the basics, brands need to be reminded to increase sales. So, you need to offer your customers a […]

Customer success

Personalised content to improve user’s engagement

Today 81% of customers expect brands to get to know them and provide them with personalised content, across all digital platforms, whether that includes social media channels, personalised website content or even their Spotify or YouTube premium playlist. Users long for a personalised journey that makes their decision-making process easier and quicker and, especially, intuitive. […]

Business

Boost your user experience with an omnichannel strategy

To learn and take advantage of the omnichannel strategy, it is essential to understand what this marketing strategy stands for. HubSpot describes as follows: “Omnichannel is a multichannel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive experience no matter how or where a customer reaches out“.

Business

Improve the online presence of your brick and mortar store

Whether you have an eCommerce business or not, your online presence is decisive for the success of your brick-and-mortar store. According to Forbes Insight, 82% of customers do product research online but prefer to make significant purchases in person. Likewise, during the pandemic, the increase in eCommerce transactions highlighted the need to have a robust […]

Business

Independent Retailer Month, July 2020

Every year in the UK throughout July, retailers celebrate Independent Retailer Month, to highlight the importance of the roles played by smaller, local and independent businesses in their communities. The main objective of this event is to make a positive impact on the independent retailer sector. Besides, it helps to connect consumers with local businesses […]