personalisation

Email-Personalization-Recommend
Implement personalisation in your Email Marketing messages

Email marketing continues to occupy the first position as the tool with the best return on investment for retailers. However, before considering overloading your subscribers’ inboxes, it’s critical to analyze the content and relevance of your marketing communications. Did you know that the number of emails sent in one day reaches 105 billion? Although it […]

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Jun 30, 2021
Recommend-CMO
The benefits of personalisation for a CMO

Creating a marketing strategy and carrying it out requires time and investment. Personalisation is not just about scheduling social media posts or including a user’s name in an email. As a CMO, you should be aware of the benefits that AI and machine learning can bring to your business.

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Jun 22, 2021
Panel-Placement-Recommend
How to use Product Panels to increase conversions

Studies have shown that personalisation can generate up to a 6% increase in revenue per visitor. So how do you get the best of Recommend to increase your traffic, improve conversion and, most importantly, the relationship with your customers? By showing them product recommendations with our Panels and Panels Placement features.

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Jun 11, 2021
Luxury brands trends 2021
Luxury brands & e-Commerce: 2021 Trends

The digital age has allowed shoppers to interact with their favourite brands whenever and wherever they want. During 2020, the online ecosystem became the meeting place for brands and buyers, especially during the lockdown. However, the scenario for luxury brands was different. Traditional luxury brands have always been wary of e-commerce. Mainly for fear of […]

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May 26, 2021
Customers and Digital Transformation
Digital transformation and the customer experience

Nowadays, customers know what they want and how they want it. Their journey defines the brands’ strategy and not the other way around. Customers expect frictionless online experiences and tailored communications. However, when we talk about digital transformation is less about technology and more about a shift within the company’s culture. Businesses need to put […]

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May 19, 2021
eCommerce-events-UK-Europe-2020
eCommerce events UK and EU in 2021

A global pandemic has disrupted this year, and the face of the industry has changed. The way we do business and consume content has also changed, giving light to new ways to get together. When it comes to eCommerce and retailers, conferences and events are the perfect places for identifying areas of opportunities and connecting […]

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Apr 07, 2021
Valentines Day 2021
Marketing ideas for Valentine’s Day 2021

Valentine’s Day is just around the corner, and many brands are fine-tuning the details of the long-awaited promotions for this date: the perfect excuse to celebrate your partner. Recently, trends and hashtags like #Galentines Day (for friends) and #Pawlentine’s Day (for pets) has attracted a new segment that also seeks to celebrate love in February. […]

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Feb 09, 2021
Ways-ROI-Personalisation
Top 5 ways to drive ROI through personalisation

In general, the lockdown affected brands and retailers in 2020. Despite the rise in online shopping, most businesses are facing the need to reallocate their marketing budget. Now, more than ever, return on investment (ROI) is a critical factor for e-commerce businesses. Some companies consider focusing their efforts on customer retention rather than acquisition. Mostly, […]

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Jan 18, 2021
Content Personalisation
Tips for a successful content personalisation strategy

Content personalisation is a practice that is gaining space among brands, retailers and e-commerce businesses. It is a strategy that relies on website visitors’ data to show content based on audience needs and interests. It connects your customers with the information they are looking for when visiting your website. Besides, it helps to increase the […]

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Jan 13, 2021
Product Update - Marketing campaigns
Product Update: Marketing Communications

As eCommerce keeps growing, and online shopping could reach up to 15% of retail purchases worldwide by the end of 2021, the need to provide an excellent experience for customers is vital to your eCommerce business’s success. The budget for next year will be constrained, and decisions will be more thought through, so it’s essential […]

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Dec 28, 2020