personalisation
A global pandemic has disrupted this year, and the face of the industry has changed. The way we do business and consume content has also changed, giving light to new ways to get together. When it comes to eCommerce and retailers, conferences and events are the perfect places for identifying areas of opportunities and connecting […]
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Valentine’s Day is just around the corner, and many brands are fine-tuning the details of the long-awaited promotions for this date: the perfect excuse to celebrate your partner. Recently, trends and hashtags like #Galentines Day (for friends) and #Pawlentine’s Day (for pets) has attracted a new segment that also seeks to celebrate love in February. […]
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In general, the lockdown affected brands and retailers in 2020. Despite the rise in online shopping, most businesses are facing the need to reallocate their marketing budget. Now, more than ever, return on investment (ROI) is a critical factor for e-commerce businesses. Some companies consider focusing their efforts on customer retention rather than acquisition. Mostly, […]
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Content personalisation is a practice that is gaining space among brands, retailers and e-commerce businesses. It is a strategy that relies on website visitors’ data to show content based on audience needs and interests. It connects your customers with the information they are looking for when visiting your website. Besides, it helps to increase the […]
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As eCommerce keeps growing, and online shopping could reach up to 15% of retail purchases worldwide by the end of 2021, the need to provide an excellent experience for customers is vital to your eCommerce business’s success. The budget for next year will be constrained, and decisions will be more thought through, so it’s essential […]
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eCommerce trends for 2021 The year 2020 and its unusual circumstances are about to end, what a relief, right? Not only on a personal level but for business in general this has been an extremely challenging time. However, this is also a time to identify the trends that will frame the eCommerce landscape and online […]
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ASOS was founded in 2000, by Nick Robertson and Andrew Regan. Since then, it has become one of the most popular and beloved British retailers. At any moment in time, the e-commerce giant is juggling over 85,000 products, with 5,000 new items being added to their catalogue every week. Over the years, the technology and marketing […]
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The luxury sector is one of the most affected by the pandemic. The industry hasn’t shown a steady activity and results for quite some time now. Research by McKinsey stated that “Even before the pandemic struck, independent luxury-goods wholesalers in Europe were already struggling—in part because of luxury brands moving to vertical integration over the […]
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Return on investment or ROI has always been the key focus for companies across any industry. Despite being an important metric, some marketers struggle with the right ways to measure its results. On a simple level, ROI is the comparison between the amount you spend on a campaign and the revenue generated from it. For […]
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Personalisation is an integral part of any marketing strategy but also a key factor when it comes to brand ambassadors. Your buyers’ journey is the place to look for the right insights when it comes implementing personalisation and product recommendations.
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