personalisation
The implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and consumers’ behaviour.
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The so-called fourth industrial revolution is here to stay, and Artificial Intelligence plays a lead role on it. Although its application and use are increasingly common among e-commerce businesses, it is still far from instant success. However, its growth is unstoppable. As this technology analyses more and more data, its accuracy will improve dramatically with […]
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The holiday shopping season and special offers, such as Black Friday and Cyber Monday, are unique opportunities for your brand to reach the most significant number of customers. These dates are ideal times to acquire new customers, re-involve overdue buyers and monetise the leading spenders.
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Emojis have become an essential element of any online communication. From a text message or a chat between friends to social media publications and marketing communications. However, does its use have any impact on user engagement and its response to the message? The answer is yes.
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A global pandemic has disrupted this year, and the face of the industry has changed. The way we do business and consume content has also changed, giving light to new ways to get together. When it comes to eCommerce and retailers, conferences and events are the perfect places for identifying areas of opportunities and connecting […]
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Digital advertising generates annual revenues of 41.9 billion euros. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies.
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Email marketing continues to occupy the first position as the tool with the best return on investment for retailers. However, before considering overloading your subscribers’ inboxes, it’s critical to analyze the content and relevance of your marketing communications. Did you know that the number of emails sent in one day reaches 105 billion? Although it […]
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Creating a marketing strategy and carrying it out requires time and investment. Personalisation is not just about scheduling social media posts or including a user’s name in an email. As a CMO, you should be aware of the benefits that AI and machine learning can bring to your business.
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Studies have shown that personalisation can generate up to a 6% increase in revenue per visitor. So how do you get the best of Recommend to increase your traffic, improve conversion and, most importantly, the relationship with your customers? By showing them product recommendations with our Panels and Panels Placement features.
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The digital age has allowed shoppers to interact with their favourite brands whenever and wherever they want. During 2020, the online ecosystem became the meeting place for brands and buyers, especially during the lockdown. However, the scenario for luxury brands was different. Traditional luxury brands have always been wary of e-commerce. Mainly for fear of […]
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