personalisation
Exclusive offers, anticipated discounts, personal buyers: When the shopping experience is unique, always generate positive results. Personalisation of experiences is a practice implemented by most brands today, and this same approach is being replicated in the online world.
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In an era of virtual reality and artificial intelligence, speaking of a digital hug doesn’t seem very out of trend. But, the concept has to be taken out the context of devices and digital realities and applied to customers including marketing, acquisition and retention strategy of your eCommerce website.
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Imagine that you are planning a trip with your family, and this is the first time that you go to that place. You probably do research first, to know more about the area and find the best route. Every decision made during your trip is a touchpoint; every stop, detour or exit is a call […]
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Each client is different. And each client is expecting a unique and personal experience. When a brand can identify its users, by behaviour and purchasing preferences, the relationship with them can improve notably, driving good results for brand awareness, engagement and sales. For example, a brand can have a group of similar users in terms of […]
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Our mission at Recommend is to empower retailers to increase sales through seamless and affordable personalisation. This is why we’re thrilled to announce the launch of Magento 2, a new era of eCommerce innovation. We believe that Magento is the best platform for retailers. In fact, we built our personalisation tool to be easily integrated […]
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Your brand rocks. We know this. Your customer knows this. That’s why they’re visiting your online store. They already sort of want to buy that pair of jeans. But what can convince them to also buy that top that perfectly matches those jeans or maybe that necklace? How can you persuade them to spend more, […]
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