personalisation
Creating a marketing strategy and carrying it out requires time and investment. Personalisation is not just about scheduling social media posts or including a user’s name in an email. As a CMO, you should be aware of the benefits that AI and machine learning can bring to your business.
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Studies have shown that personalisation can generate up to a 6% increase in revenue per visitor. So how do you get the best of Recommend to increase your traffic, improve conversion and, most importantly, the relationship with your customers? By showing them product recommendations with our Panels and Panels Placement features.
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The digital age has allowed shoppers to interact with their favourite brands whenever and wherever they want. During 2020, the online ecosystem became the meeting place for brands and buyers, especially during the lockdown. However, the scenario for luxury brands was different. Traditional luxury brands have always been wary of e-commerce. Mainly for fear of […]
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Nowadays, customers know what they want and how they want it. Their journey defines the brands’ strategy and not the other way around. Customers expect frictionless online experiences and tailored communications. However, when we talk about digital transformation is less about technology and more about a shift within the company’s culture. Businesses need to put […]
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Valentine’s Day is just around the corner, and many brands are fine-tuning the details of the long-awaited promotions for this date: the perfect excuse to celebrate your partner. Recently, trends and hashtags like #Galentines Day (for friends) and #Pawlentine’s Day (for pets) has attracted a new segment that also seeks to celebrate love in February. […]
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In general, the lockdown affected brands and retailers in 2020. Despite the rise in online shopping, most businesses are facing the need to reallocate their marketing budget. Now, more than ever, return on investment (ROI) is a critical factor for e-commerce businesses. Some companies consider focusing their efforts on customer retention rather than acquisition. Mostly, […]
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Content personalisation is a practice that is gaining space among brands, retailers and e-commerce businesses. It is a strategy that relies on website visitors’ data to show content based on audience needs and interests. It connects your customers with the information they are looking for when visiting your website. Besides, it helps to increase the […]
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As eCommerce keeps growing, and online shopping could reach up to 15% of retail purchases worldwide by the end of 2021, the need to provide an excellent experience for customers is vital to your eCommerce business’s success. The budget for next year will be constrained, and decisions will be more thought through, so it’s essential […]
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eCommerce trends for 2021 The year 2020 and its unusual circumstances are about to end, what a relief, right? Not only on a personal level but for business in general this has been an extremely challenging time. However, this is also a time to identify the trends that will frame the eCommerce landscape and online […]
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ASOS was founded in 2000, by Nick Robertson and Andrew Regan. Since then, it has become one of the most popular and beloved British retailers. At any moment in time, the e-commerce giant is juggling over 85,000 products, with 5,000 new items being added to their catalogue every week. Over the years, the technology and marketing […]
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