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Personalisation trends for 2020 (Part 1)

At Recommend, we strongly believe in personalisation as a key part of any marketing strategy. Personalisation trends are getting momentum. We have been helping our clients to get closer and closer to their users’ thanks to our dynamic and self-learning platform, powered by artificial intelligence.  Hyper-personalisation will undoubtedly be one of the great trends of […]

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Increase the success of your Push Notifications with emojis

Emojis have become an essential element of any online communication. From a text message or a chat between friends to social media publications and marketing communications of your favourite brands. Now, does its use have any impact on user engagement and its interaction with the message? The answer is yes.

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The role of personalisation in a post-app era

A decade ago, smartphones and mobile apps took the world by storm. Having a smartphone become a need, and a mobile app was considered an essential tool for any brand that would like to attract the attention of a booming consumer segment: mobile device users. Ten years later, its use continues to increase. By 2020, […]

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Get the best of reports in Recommend

To be able to track the results of your actions is key to the success of your business. Reports are one of your best assets, and you should be using them to their full potential. However, several studies are showing that up to 55% of marketers don’t feel they have the necessary data from reports. […]

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New default domain: noreply@mail-recommend.com

Transactional emails and marketing communications play a fundamental role in your e-commerce strategy. The time and relevance of these communications can help your brand improve customer loyalty and increase revenue. To achieve this, it is important to have the right tools to do it.

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Send Smart Campaigns with Recommend – Part 2

Personalisation is essential for your eCommerce business. By using our smart campaigns feature you can reach your customers at the right time and with the right content for them. Either email marketing campaigns or push notifications campaigns are proven to help improve the conversion rate and to drive traffic and sales.

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Send smart campaigns using Recommend – Part 1

E-commerce personalisation goes beyond merely using the name of a registered customer at the beginning of an email. It’s a unique experience achieved by showing the customers specific content and product recommendations. With our smart campaigns, you can send targeted messages based on their browsing history, purchase background, demographics and unique traits. 

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The benefits of personalisation for a CMO

Creating a marketing strategy and carrying it out requires time and investment. Personalisation is not just about scheduling social media posts or including a user’s name in an email. As a CMO, you should be aware of the benefits that AI and machine learning can bring to your business.

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Improve your conversion rate with push notifications

Customers want personalised content that feels exclusively for them, instead of feeling like part of a vast database of online shoppers. In fact, by 2021, will be 2.14 billion of online buyers. Improving your relationship with them to drive growth and engagement to your e-Commerce should be a fundamental part of your strategy. 

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Introducing our new feature: Smart Campaigns

If you’ve been following Recommend, you already know how useful our platform is. Not only provide you with personalisation tools and real-time insights to gauge customer behaviour. Now, it also offers you the possibility of managing your email marketing campaigns thanks to our new Messaging Module: Smart Campaigns.

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