At Recommend, we strongly believe in personalization as a key part of any marketing strategy. We have been helping our clients to get closer and closer to their users’ thanks to our dynamic and self-learning platform, powered by artificial intelligence.
Hyper-personalization will undoubtedly be one of the great trends of 2020. Statistics show that 63% of consumers are highly annoyed with generic advertising blasts, 80% are more likely to do business with a company if it offers personalized experiences, and 90% claim they find personalisation appealing.
But what else can we expect from personalization this year? Take a look: Read more
Emojis have become an essential element of any online communication. From a text message or a chat between friends to social media publications and marketing communications of your favourite brands. Now, does its use have any impact on user engagement and its interaction with the message? The answer is yes. Read more
A decade ago, smartphones and mobile apps took the world by storm. Having a smartphone become a need, and mobile apps were considered an essential tool for any brand that would like to attract the attention of a booming consumer segment: mobile device users. Ten years later, its use continues to increase. By 2020, the number of smartphone owners is projected to reach 2.87 billion.
To be able to track the results of your actions is key to the success of your business. Reports are one of your best assets, and you should be using them to their full potential. However, several studies are showing that up to 55% of marketers don’t feel they have the necessary data from reports. Another 74% don’t know how to use reports and how to track their actions.
Transactional emails and marketing communications play a fundamental role in your e-commerce strategy. The time and relevance of these communications can help your brand improve customer loyalty and increase revenue. To achieve this, it is important to have the right tools to do it.