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Valentines Day 2021

Marketing ideas for Valentine’s Day 2021

Valentine’s Day is just around the corner, and many brands are fine-tuning the details of the long-awaited promotions for this date: the perfect excuse to celebrate your partner. Recently, trends and hashtags like #Galentines Day (for friends) and #Pawlentine’s Day (for pets) has attracted a new segment that also seeks to celebrate love in February. […]

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Ways-ROI-Personalisation

Top 5 ways to drive ROI through personalisation

In general, the lockdown affected brands and retailers in 2020. Despite the rise in online shopping, most businesses are facing the need to reallocate their marketing budget. Now, more than ever, return on investment (ROI) is a critical factor for e-commerce businesses. Some companies consider focusing their efforts on customer retention rather than acquisition. Mostly, […]

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Recommend-2020

Recommend in 2020

As 2021 approaches, we want to take this time to reflect on the challenging year we are leaving behind. Also, on how grateful we are for our clients’ trust. Our platform helped improve performance in the face of one of the most difficult periods for brands and retailers. Implementing a solution such as Recommend, it’s not […]

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Product Update - Marketing campaigns

Product Update: Marketing Communications

As eCommerce keeps growing, and online shopping could reach up to 15% of retail purchases worldwide by the end of 2021, the need to provide an excellent experience for customers is vital to your eCommerce business’s success. The budget for next year will be constrained, and decisions will be more thought through, so it’s essential […]

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Product Update - Reporting

Product update: Reporting

The eCommerce industry is ready for an exciting future. The latest studies estimate that eCommerce retail sales will account for 17.5% of overall retail sales worldwide. So, the need for good reporting is more important than ever! With the constant transformation of the retail industry, online shoppers are also looking for an improved shopping experience […]

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Luxury Brands and Luxury Market

Luxury Marketing: What’s ahead in the future?

The luxury sector is one of the most affected by the pandemic. The industry hasn’t shown a steady activity and results for quite some time now. Research by McKinsey stated that “Even before the pandemic struck, independent luxury-goods wholesalers in Europe were already struggling—in part because of luxury brands moving to vertical integration over the […]

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Recommend-Visual Search-eCommerce

Increase your eCommerce revenue with Visual Search

Up to 90% of the information received and processed by the brain is visual. Visual search not only enables users to get product recommendations based on visually similar items but also identify and locate items via photos snapped with their smartphone cameras. According to Google, only one in three searches results in a click.  This means […]

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Social Commerce Uncategorized

Social Commerce: Instagram Checkout and Facebook Shops

With 3.5 Billion smartphone users in the world (44.81% of the population), and 79% of them have made a purchase online using their mobile device in the last six months; it seems clear that social commerce is the new trend to follow. What are the main differences between social commerce and social media marketing? With […]

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Social Media Analysis Platforms

Social Media Analysis: The best platforms to track your activities

Few brands now aren’t clued into the productive potential of social media marketing. As a way of getting themselves out in front of as many people as possible. Social media has given brands direct access to their customers like never before improving the implementation of personalisation. While some marketers and brands have well-crafted strategies, how […]

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Customer Journey-Recommend Blog

5 marketing actions to stay relevant post-pandemic

With the COVID-19 pandemic restrictions being slowly lifted, businesses have now the opportunity to review their marketing actions and performance. A lot of companies, especially the ones which products and services weren’t considered essential, have been negatively affected by the pandemic. According to a recent Influencer MarketingHub COVID-19 report, 65% of companies have noticed a decrease in […]

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