According to The Economist, the world’s most valuable resource is data, to the point of being considered the “oil of the digital age.” With the rise of personalisation and the implementation of artificial intelligence, a new concern arises on the horizon: data privacy. A truly personalised relationship between brands and customers is possible by accessing users’ personal information to analyse the data and predict behaviours. However, the negligent use of the data can have serious consequences.
In 2010, Sheryl Sandberg of Facebook stated that “it was the end of email”. Ten years later, it has been proved as a hasty and denied conclusion. Email is one of the most effective and flexible marketing tools in the last decade. Besides being able to adapt and move to the rhythm of technological innovations. Read more
Email marketing continues to occupy the first position as the tool with the best return on investment for retailers. However, before considering overloading your subscribers’ inbox, it is essential to analyze the content and relevance of your marketing communications. Read more
The implementation of personalization guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.
To be able to track the results of your actions is key to the success of your business. Reports are one of your best assets, and you should be using them to their full potential. However, several studies are showing that up to 55% of marketers don’t feel they have the necessary data from reports. Another 74% don’t know how to use reports and how to track their actions.