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Marketing Automation

Introducing our Marketing Automation feature

The number of global email users is set to grow to 4.48 billion by 2024, meaning that the potential of Marketing Automation to keep driving traffic and revenues is at an all-time high. The global B2C eCommerce sales are forecasted to reach $4.5 trillion in 2021. And email marketing is one of the most effective […]

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Omnichannel Strategy

Boost your user experience with an omnichannel strategy

To learn and take advantage of the omnichannel strategy, it is essential to understand what this marketing strategy stands for. HubSpot describes as follows: “Omnichannel is a multichannel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive experience no matter how or where a customer reaches out“.

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online-presence-brick-mortar

Improve the online presence of your brick and mortar store

Whether you have an eCommerce business or not, your online presence is decisive for the success of your brick-and-mortar store. According to Forbes Insight, 82% of customers do product research online but prefer to make significant purchases in person. Likewise, during the pandemic, the increase in eCommerce transactions highlighted the need to have a robust […]

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Benefits-Marketing-Automation

The Benefits of Marketing Automation

The use and implementation of marketing automation –in the eCommerce and online retailer industries– has always been linked to improve the customer experience and enable better use of time and resources within marketing teams.

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email-marketing-automation

Tips to improve your email marketing automation

It seems like email marketing is here to stay for good. This channel is considered a critical part of any digital marketing strategy –with more than 5.6 billion active email accounts worldwide– and is still being used by over 93% of marketers. To further breakdown how effective email marketing is, and why companies should care about […]

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Data-driven Marketing

Personalisation and data-driven marketing

Data-driven marketing is a process by which marketing teams determine behaviours and predict trends using information obtained from activities generated from their omnichannel strategy. The goal of data-driven marketing is to optimise processes.

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eCommerce and the impact of Data Privacy Day

According to The Economist, the world’s most valuable resource is data, to the point of being considered the “oil of the digital age.” With the rise of personalisation and the implementation of artificial intelligence, a new concern arises on the horizon: data privacy. A truly personalised relationship between brands and customers is possible by accessing […]

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Email-Marketing-Trends-2020-Recommend-2

These are the email marketing trends for 2020

In 2010, Sheryl Sandberg of Facebook stated that “it was the end of email”. Ten years later, it has been proved as a hasty and denied conclusion. Email is one of the most effective and flexible marketing tools in the last decade. Besides being able to adapt and move to the rhythm of technological innovations.

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Email-Personalization-Recommend

Implement personalisation in your Marketing messages

Email marketing continues to occupy the first position as the tool with the best return on investment for retailers. However, before considering overloading your subscribers’ inbox, it is essential to analyze the content and relevance of your marketing communications.

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ROI-Push-Notifications-Recommend

Personalisation can generate up to 20% ROI

The implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.

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