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Our latest product updates, research and articles on e‑commerce, personalisation and digital marketing.
With a recent uptake in genderless collections, what could the shift in the way we want to dress mean for …
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When it comes to personalisation and customer privacy, it’s all about finding the right balance. In today’s digital-first marketing world, …
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With 3.5 Billion smartphone users in the world (44.81% of the population), and 79% of them have made a purchase …
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The number of global email users is set to grow to 4.48 billion by 2024, meaning that the potential of …
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Since the launch of video-sharing platforms like YouTube, Snapchat, TikTok and Instagram Reels, we have been able to access instant video …
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The difference between customer’s engagement and loyalty is the way your audience perceives and interacts with your brand. Engagement involves …
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Few brands now aren’t clued into the productive potential of social media marketing. As a way of getting themselves out …
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When you typically look for the social media presence of a brand, you tend to see the most popular contenders. …
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We have already talked about the advantages of using a personalisation platform like Recommend for optimising your eCommerce website. Our …
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Last year, 42% of the time spent on websites came from mobile, not far behind the desktop. According to Broadband Search, …
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With the COVID-19 pandemic restrictions being slowly lifted, businesses have now the opportunity to review their marketing actions and performance. …
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The strategic implications of digital transformation involve ensuring exceptional and personalised customer experiences through the use of new technologies. The …
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