In 2010, Sheryl Sandberg of Facebook stated that “it was the end of email”. Ten years later, it has been proved as a hasty and denied conclusion. Email is one of the most effective and flexible marketing tools in the last decade. Besides being able to adapt and move to the rhythm of technological innovations.
Read moreEmail marketing continues to occupy the first position as the tool with the best return on investment for retailers. However, before considering overloading your subscribers’ inbox, it is essential to analyze the content and relevance of your marketing communications.
Read moreThe implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.
Read moreTransactional emails and marketing communications play a fundamental role in your e-commerce strategy. The time and relevance of these communications can help your brand improve customer loyalty and increase revenue. To achieve this, it is important to have the right tools to do it.
Read morePersonalisation is essential for your eCommerce business. By using our smart campaigns feature you can reach your customers at the right time and with the right content for them. Either email marketing campaigns or push notifications campaigns are proven to help improve the conversion rate and to drive traffic and sales.
Read moreE-commerce personalisation goes beyond merely using the name of a registered customer at the beginning of an email. It’s a unique experience achieved by showing the customers specific content and product recommendations. With our smart campaigns, you can send targeted messages based on their browsing history, purchase background, demographics and unique traits.
Read moreCreating a marketing strategy and carrying it out requires time and investment. Personalisation is not just about scheduling social media posts or including a user’s name in an email. As a CMO, you should be aware of the benefits that AI and machine learning can bring to your business.
Read moreExclusive offers, anticipated discounts, personal buyers: When the shopping experience is unique, always generate positive results. Personalisation of experiences is a practice implemented by most brands today, and this same approach is being replicated in the online world.
Read moreWith Recommend, you can deliver targeted emails thanks to our smart segmentation. These emails can help you decrease cart abandonment rates; re-engage with old customers, and improve your relationship with current users. Recommend uses AWS (Amazon Web Services) SES (Simple Email Service) to send transactional emails and marketing communications on your behalf.
Read moreEvery email sent to your clients is an opportunity to engage with them. However, transactional emails seem to be the last resource from some companies. These communications are treated as the last-minute option to try to save a purchase, nothing further than that. Transactional emails are an excellent opportunity to add value and generate additional […]
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