Transactional Emails
Recommend is a personalisation and marketing platform for e-commerce businesses. It is a way for your brand to deliver an unrivalled, personal user experience. It is also a tool to access real-time insights to optimise your website, conversion and spending. Recommend offers your brand a suite of tools that work together, powered by AI, to […]
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After a challenging year for so many businesses, the so-called “Golden Quarter” will be crucial for the annual performance of e-commerce and retailers, according to 8 out of 10 marketers in the UK. The last quarter of the year with Black Friday, Cyber Monday, Christmas and Boxing Day, will allow businesses to run promotions and […]
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The implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and consumers’ behaviour.
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Email marketing is still one of the most effective marketing channels to communicate with customers. Most online adults use and check their email every day, making it one of the best digital marketing tools for brands. Email marketing is a great channel that boosts ROI and generates leads, but also it is the preferred way […]
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Email marketing continues to occupy the first position as the tool with the best return on investment for retailers. However, before considering overloading your subscribers’ inboxes, it’s critical to analyze the content and relevance of your marketing communications. Did you know that the number of emails sent in one day reaches 105 billion? Although it […]
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Creating a marketing strategy and carrying it out requires time and investment. Personalisation is not just about scheduling social media posts or including a user’s name in an email. As a CMO, you should be aware of the benefits that AI and machine learning can bring to your business.
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Personalisation and optimising your e-commerce business should be pivotal in your strategy for 2021 and the years to come. Consumers are becoming increasingly aware of what they want, how to look for it, and what to expect for their brands regarding online shopping. How can your brand increase the conversion rate, revenue, and sales in […]
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Customer segmentation is a powerful tool for the success of any e-commerce business. Doing it correctly allows you to identify different groups within your customer list. It also makes your marketing and personalization actions truly relevant for your clients, allowing you to obtain better results.
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In 2010, Sheryl Sandberg of Facebook stated that “it was the end of email”. Ten years later, it has been proved as a hasty and denied conclusion. Email is one of the most effective and flexible marketing tools in the last decade. Besides being able to adapt and move to the rhythm of technological innovations.
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Transactional emails and marketing communications play a fundamental role in your e-commerce strategy. The time and relevance of these communications can help your brand improve customer loyalty and increase revenue. To achieve this, it is important to have the right tools to do it.
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