smart campaigns
Personalisation is a fundamental part of the marketing strategy of any e-commerce business. However, its implementation covers all aspects of customer interaction – from the moment a user visits a website, interacts with a publication on social media or receives emails or push notifications from a brand. In previous posts, we have explained the importance […]
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June has been a very busy month for our team. We’ve been working really hard to keep improving our solution to provide you with the best results possible. The updates list includes some of our main features: Product Merchandising, Visual Search, and Smart Campaigns. Let’s do a quick recap of the overall improvements: Showing your […]
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These past few weeks, our developers were working on some improvements to our Messaging module. We know how important it is to have a good email marketing strategy. Still, the little details also matter, especially when it comes to e-commerce and retailers and their customer relationships. Furthermore, as a part of our ongoing series of […]
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Email marketing is the most effective marketing channel, and for every pound you spend, you can expect a return on your investment of fifty times that amount. The number of emails sent daily is forecast to reach 347 billion by the end of 2023. In fact, email marketing has proven to drive better results than […]
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Personalisation and optimising your e-commerce business should be pivotal in your strategy for 2021 and the years to come. Consumers are becoming increasingly aware of what they want, how to look for it, and what to expect for their brands regarding online shopping. How can your brand increase the conversion rate, revenue, and sales in […]
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Customer segmentation is a powerful tool for the success of any e-commerce business. Doing it correctly allows you to identify different groups within your customer list. It also makes your marketing and personalization actions truly relevant for your clients, allowing you to obtain better results.
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As 2021 approaches, we want to take this time to reflect on the challenging year we are leaving behind. Also, on how grateful we are for our clients’ trust. Our platform helped improve performance in the face of one of the most difficult periods for brands and retailers. Implementing a solution such as Recommend, it’s not […]
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As eCommerce keeps growing, and online shopping could reach up to 15% of retail purchases worldwide by the end of 2021, the need to provide an excellent experience for customers is vital to your eCommerce business’s success. The budget for next year will be constrained, and decisions will be more thought through, so it’s essential […]
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Emojis have become an essential element of any online communication. From a text message or a chat between friends to social media publications and marketing communications of your favourite brands. Now, does its use have any impact on user engagement and its interaction with the message? The answer is yes.
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Personalisation is essential for your eCommerce business. By using our smart campaigns feature you can reach your customers at the right time and with the right content for them. Either email marketing campaigns or push notifications campaigns are proven to help improve the conversion rate and to drive traffic and sales.
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