The adventure of opening and maintaining a small business is not an easy task. Being a retailer is a job that requires passion and a lot of responsibility. You can either start locally and offer your products and services to your neighbours. Or go on a different direction by creating a website and implementing an eCommerce strategy to expand your horizons. Read more
Emojis have become an essential element of any online communication. From a text message or a chat between friends to social media publications and marketing communications of your favourite brands. Now, does its use have any impact on user engagement and its interaction with the message? The answer is yes. Read more
Consumers expect personalized content thanks to digital transformation and online devices. While it is true that users want personalization, there is no consensus on which tactic is most effective. Despite wanting to receive relevant content, only 29% of online users believe that providing more data leads to a better experience. Read more
The implementation of personalization guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.
Improving the effectiveness of personalization in your Marketing strategy requires making these recommendations and personalized content useful for your user. That is, it must be pragmatic in execution and delivery. In a study conducted by Gartner / CEB in 2018, they identified two types of customization: