Recommend.pro
Personalisation is a fundamental part of the marketing strategy of any e-commerce business. However, its implementation covers all aspects of customer interaction – from the moment a user visits a website, interacts with a publication on social media or receives emails or push notifications from a brand. In previous posts, we have explained the importance […]
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Data is vital to implement personalisation. However, according to a report published by WBR and OneMarket, 64% of retailers said they could not identify the majority of their website’s visitors. In comparison, 57% said they did not use CRM platforms.
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When looking for clothing online, consumers expect a personalised interaction. However, this personalisation can only be achieved once the user has visited the site at least once. So, how fashion brands and e-commerce retailers can provide a unique experience that reaches all touchpoints? Back in 2017, researchers at the University of California and Adobe outlined […]
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These past few weeks, our developers were working on some improvements to our Messaging module. We know how important it is to have a good email marketing strategy. Still, the little details also matter, especially when it comes to e-commerce and retailers and their customer relationships. Furthermore, as a part of our ongoing series of […]
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At Recommend, we are constantly improving our features to provide a top-notch experience for our customers. After our rebranding and the redesign of our website, we want to introduce a couple of new updates recently added to our list of improvements. Besides optimising your website to provide the personalised experience that your visitors are looking […]
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First of all, we want to thank you for being part of the Recommend family. We appreciate your support through the years. We listened to your feedback, and that’s why we are always evolving and improving. This time we are thrilled to introduce our new logo, user interface and website design: minimal, slick and modern. […]
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In fact, Product recommendations are an essential part of an online shopper’s journey. They allow to increase the purchase value and reinforce the relationship between a brand and its consumers. The more personalised and relevant these recommendations are, the more confident the customers will be in the shopping experience. The user will feel recognized, and […]
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Email marketing is the most effective marketing channel, and for every pound you spend, you can expect a return on your investment of fifty times that amount. The number of emails sent daily is forecast to reach 347 billion by the end of 2023. In fact, email marketing has proven to drive better results than […]
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Personalisation and optimising your e-commerce business should be pivotal in your strategy for 2021 and the years to come. Consumers are becoming increasingly aware of what they want, how to look for it, and what to expect for their brands regarding online shopping. How can your brand increase the conversion rate, revenue, and sales in […]
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Since the beginning of last year, a trend was gaining ground: Brands were paying more attention to retaining customers than acquiring new ones. The acquisition of new clients is always the first step in the growth of any business. However, acquiring new customers can be expensive, complicated and time-consuming. Usually, these campaigns come with high-churn, […]
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