Recommend.pro Archives

Increase your order value with cross-selling

The famous phrase used by McDonald’s employees: “Do you want fries with your burger?”, is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s up-selling. However, many times these two terms are mixed-up: Up-selling encourages a customer to buy an alternative higher-priced option. Cross-selling recommends a […]

Recommend: Introducing our brand new website

First of all, to our clients, we want to thank you for being part of the Recommend family. We appreciate your support through the years. We listened to your feedback, and that’s why we are always evolving and improving.

A new edition of Small Business Saturday UK 2019

The adventure of opening and maintaining a small business is not an easy task. Being a retailer is a job that requires passion and a lot of responsibility. You can either start locally and offer your products and services to your neighbours. Or go on a different direction by creating a website and implementing an […]

The relationship between customers and data privacy

Privacy is extremely important when it comes to interacting with an online user. Consumers expect personalised content thanks to digital transformation and online devices. While it is true that users want personalisation, there is no consensus on which tactic is most effective. Despite wanting to receive relevant content, only 29% of online users believe that providing […]

Business

Do Marketers know their customers?

Marketers must know their customer. Improving the effectiveness of personalisation in your Marketing strategy requires making these recommendations and personalised content useful for your user. That is, the implementation of personalisation must be pragmatic in execution and delivery. In a study conducted by Gartner / CEB in 2018, they identified two types of customisation:

Data helps you know who are your website visitors

Data is vital to implement personalisation. However, according to a report published by WBR and OneMarket, 64% of retailers said they were not able to identify the majority of their website’s visitors, while 57% said they did not use CRM platforms. This means, in most cases, their customer segmentation is not accurate.

Cart Abandonments and Personalisation (Infographic)

According to a study by the Baymard Institute, “a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites – many users will be doing window shopping, price comparison, saving items for later, exploring gift options, etc.” Cart abandonments happen almost every day in the online retailer world with […]

Customer success

Send Smart Campaigns with Recommend – Part 2

Personalisation is essential for your eCommerce business. By using our smart campaigns feature you can reach your customers at the right time and with the right content for them. Either email marketing campaigns or push notifications campaigns are proven to help improve the conversion rate and to drive traffic and sales.

Customer success

Send smart campaigns using Recommend – Part 1

E-commerce personalisation goes beyond merely using the name of a registered customer at the beginning of an email. It’s a unique experience achieved by showing the customers specific content and product recommendations. With our smart campaigns, you can send targeted messages based on their browsing history, purchase background, demographics and unique traits.

Improve your conversion rate with push notifications

Customers want personalised content that feels exclusively for them, instead of feeling like part of a vast database of online shoppers. In fact, by 2021, will be 2.14 billion of online buyers. Improving your relationship with them to drive growth and engagement to your e-Commerce should be a fundamental part of your strategy.