personalisation
For eCommerce and retailers, conferences and events are the perfect places for identifying opportunities and connecting with partners and providers that complement their business models. These are the events that will take place in the United Kingdom and Europe in 2022: FEBRUARY WAICF When: 10-12 Feb 2022 Where: Cannes, France & Online The World […]
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More than two billion people bought goods or services online in the past two years. Ecommerce sales reached almost $5 million worldwide. Likewise, consumer behaviour also changed substantially: In 2021, smartphones accounted for nearly 70% of all visits to retail websites worldwide, although visits to desktops and tablets generated higher conversion rates. In 2020, the […]
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Artificial intelligence systems and machine learning work thanks to access to customers and website visitors data. When adequately fed, these systems discover and predicts trends, patterns, and correlations that can later be used to improve your brand shopping experience. These technologies allow testing and measuring different tactical actions and consumer responses, with a tiny margin […]
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After a challenging year for so many businesses, the so-called “Golden Quarter” will be crucial for the annual performance of e-commerce and retailers, according to 8 out of 10 marketers in the UK. The last quarter of the year with Black Friday, Cyber Monday, Christmas and Boxing Day, will allow businesses to run promotions and […]
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The implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and consumers’ behaviour.
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The so-called fourth industrial revolution is here to stay, and Artificial Intelligence plays a lead role on it. Although its application and use are increasingly common among e-commerce businesses, it is still far from instant success. However, its growth is unstoppable. As this technology analyses more and more data, its accuracy will improve dramatically with […]
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The holiday shopping season and special offers, such as Black Friday and Cyber Monday, are unique opportunities for your brand to reach the most significant number of customers. These dates are ideal times to acquire new customers, re-involve overdue buyers and monetise the leading spenders.
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Emojis have become an essential element of any online communication. From a text message or a chat between friends to social media publications and marketing communications. However, does its use have any impact on user engagement and its response to the message? The answer is yes.
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Digital advertising generates annual revenues of 41.9 billion euros. A growing percentage of these revenues and the underlying growth are attributable to the use of behavioural information. Data is fundamentally transforming the way brands implement their digital marketing strategies.
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Email marketing continues to occupy the first position as the tool with the best return on investment for retailers. However, before considering overloading your subscribers’ inboxes, it’s critical to analyze the content and relevance of your marketing communications. Did you know that the number of emails sent in one day reaches 105 billion? Although it […]
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