Recommend Resources

Our latest product updates, research and articles on e‑commerce, personalisation and digital marketing.

Personalised Content eCommerce
eCommerce Personalisation: 7 Ways to Tailor Your Content

If you’re thinking about eCommerce personalisation and creating customised content for your online shop, it’s hard to ignore the stats: …

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Jul 27, 2020
Luxury Brands Personalisation
Luxury brands: Personalisation is here to stay

According to the annual luxury study carried out by Bain & Company in 2018, the personal luxury market is expected …

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Jul 21, 2020
Youtube-eCommerce
Make your eCommerce brand blossom on Youtube

YouTube is the second-biggest social media platform with 1.9 billion monthly active users, logging on to watch a billion hours of …

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Jul 16, 2020
Creating-Buyer-Personas
Creating the right Buyer Persona for the digital age

Developing a strong buyer persona is one of the critical aspects of running a successful retail business. As a marketer, …

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Jul 14, 2020
Wedding-Season-2020
How online wedding retailers can step up during Covid-19

The traditional wedding butterflies which many couples experience in the build-up to their big day are up to a new …

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Jul 13, 2020
Content personalisation
Content personalisation to improve customers’ engagement

Today 81% of customers expect brands to get to know them and provide them with personalised content, across all digital …

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Jul 09, 2020
Omnichannel Strategy
Boost your user experience with an omnichannel strategy

To learn and take advantage of the omnichannel strategy, it is essential to understand what this marketing strategy stands for. HubSpot …

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Jul 01, 2020
online-presence-brick-mortar
Improve the online presence of your brick and mortar store

Whether you have an eCommerce business or not, your online presence is decisive for the success of your brick-and-mortar store. …

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Jun 25, 2020
Independent-Retailer-Month
Independent Retailer Month, July 2020

Every year in the UK throughout July, retailers celebrate Independent Retailer Month, to highlight the importance of the roles played …

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Jun 23, 2020
Social Media Day
Celebrating Social Media Day

On June 30, 2010, the news platform, Mashable, decided to recognise and celebrate the impact of social media by creating …

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Jun 22, 2020
Five-KPIs-eCommerce
5 KPIs for a successful e-Commerce business

Key performance indicators, or more commonly known as KPIs, are frequently used by companies to measure key business objectives. They …

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Jun 15, 2020
Fathers-Day-Covid19
Father’s Day: Tips for online retailers amid Covid-19

Father’s Day is approaching, and it is one of the most important dates for online retailers and eCommerce businesses alike. …

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Jun 11, 2020

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