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Recommend Blog

Our knowledge and expertise led us to spot a gap in the market and design an easy-to-use, results-driven personalisation platform that closes the bridge between business and customers.

Customer-Journey-Recommend

What can you learn from your customer journey?

Imagine that you are planning a trip with your family, and this is the first time that you go to that place. You probably do research first, to know more about the area and find the best route. Every decision made during your trip is a touchpoint; every stop, detour or exit is a call […]

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Customers and Digital Transformation

Digital transformation and the customer experience

Nowadays, customers know what they want, how they want it and where they want it. Their journey defines the brands’ strategy and not the other way around. They expect a frictionless experience and tailored communications that speak only to them. Many companies are putting the customer first, and by doing that and following their journey, […]

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Cross Selling - Recommend Blog

Add fries with that: The power of cross-selling

The famous phrase used by McDonald’s employees is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s up-selling. However, many times these two terms are confused: up-selling and cross-selling are complementary, but not the same. Up-selling encourages a customer to buy an alternative higher-priced option. […]

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Importance of Customer Segmentation

The benefits of customer segmentation

Each client is different. And each client is expecting a unique and personal experience. When a brand can identify its users, by behaviour and purchasing preferences, the relationship with them can improve notably, driving good results for brand awareness, engagement and sales. For example, a brand can have a group of similar users in terms of […]

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Marketing-Segmentation

Introducing our new feature: Smart Campaigns

If you’ve been following Recommend, you already know how useful our platform is. Not only provide you with personalisation tools and real-time insights to gauge customer behaviour. Now, it also offers you the possibility of managing your email marketing campaigns thanks to our new Messaging Module: Smart Campaigns.

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benefits of email marketing

Increase revenue with personalised email marketing

One of our top retail clients has recently attributed an extra £1.15 million to a personalised email marketing campaign ran with our personalisation platform. Yes, you read that number right. And that statistic is by no means a fluke. Econsultancy estimates that emails are generating more than £30 billion in retail sales in the UK […]

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GDPR

What do you need to know about the GDPR

If you aren’t familiar with the General Data Protection Regulation (GDPR) yet, it’s about time you get familiar. The GDPR was approved in the European Union in April 2016 and will go live on May 25, 2018. It’s the most ambitious set of privacy laws to ever be passed.

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5 ways to boost revenue-retailers

Increase your revenue with product recommendations

How does Amazon do product recommendations? After developing over 600 eCommerce sites, we’re ready to share some insider tips and tricks on how to boost your revenue and optimise your site for success. Let’s deep dive into one of the online retailer’s trickiest challenges: Product recommendations. All of our pieces are based on real statistics and insider […]

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London Fashion Week 2017

Boost sales and drive traffic during London Fashion Week SS18

It’s that time of year again. London fashion week is kicking off today. And your customers are ready to ‘shop the trend’ and crawl Instagram for the latest style of inspiration. So, how does the savvy retailer get a piece of the action? Here are 7 tips to quickly drive traffic, increase your sales and put a […]

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