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Our knowledge and expertise led us to spot a gap in the market and design an easy-to-use, results-driven personalisation platform that closes the bridge between business and customers.

Customer-Segmentation

Customer segmentation and why your brand should use it

For a long time, the strategy of one-fit-for-all has been used in marketing. A lot of brands consider that applying a generic plan for their audiences is more than enough to get some results. However, with the rise of personalisation, customers have become more demanding and customer segmentation a priority.

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Cross-selling and product recommendations

Cross-selling and product recommendations

We’ve been talking about cross and up-selling for quite some time. Both techniques have been proved to be extremely effective when it comes to increasing the order value but also to improve the overall shopping experience.

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Personalisation platform eCommerce

A personalisation platform for your eCommerce

The use of a personalisation platform in your eCommerce is essential. Especially, if you want to get ahead of your competitors and closer to your consumers. Many personalisation statistics show the importance of more unique and customised interaction between brands and users: 80% of shoppers are more likely to buy from a company that offers […]

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Data-driven Marketing

Personalisation and data-driven marketing

Data-driven marketing is a process by which marketing teams determine behaviours and predict trends using information obtained from activities generated from their omnichannel strategy. The goal of data-driven marketing is to optimise processes.

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Recommend awarded with ‘Rising Star’ and ‘Premium Usability’

We are thrilled to announce that Recommend, our personalisation platform for eCommerce businesses, has been awarded the Rising Star and Premium Usability by the renowned portal FinancesOnline, one of the fastest-growing business apps and software discovery platforms. 

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Womens-Day-2020

International Womens Day: What to do as a brand

Unlike Valentine’s Day or Black Friday, which are days exclusively dedicated to sales, International Womens Day is a date on which the history of women’s rights is commemorated. Every March 8th, the main cities of the world are the central axis of activities and demonstrations around this date.

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London Fashion Week 2020

Get the best of the London Fashion Week

London Fashion Week takes place twice a year in February and September, showcasing over 250 designers to a global audience. According to the LFW website, the profits generated by this event are over £100m each season. The AW edition of the London Fashion Week brought us unforgettable moments and unique trends.

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Leap Day ecommerce opportunity

Leap Day: A unique eCommerce opportunity

Did you know that 2020 is a Leap Year? This means that February will have 29 days instead of the usual 28. But, what does this have to do with eCommerce businesses and retailers? A lot. A Leap Day is an additional opportunity to build a strong relationship with your customers. Being an unusual date, […]

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Tips to increase traffic and sales this Valentines Day

Valentines Day is just around the corner and is an excellent opportunity for eCommerce brands and online retailers to increase traffic and sales. The options are numerous. From thematic landing pages and product recommendations to send special offers via email or update your keyword list to improve your search results. If you also have a personalisation […]

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eCommerce-events-UK-Europe-2020

Best eComm and Tech events in the UK and EU in 2020

A new year and 365 new opportunities to expand our network of contacts, meet and do business with new partners, and offer our products and services to potential users. When it comes to eCommerce and retailers, conferences and events are the perfect places for identifying areas of opportunities and connecting with partners and providers that […]

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