Industry news, trends, updates, and our latest blog posts on eCommerce, digital marketing and personalisation for your business.
Since the beginning of last year, a trend was gaining ground: Brands were paying more attention to retaining customers than acquiring new ones. The acquisition of new clients is always the first step in the growth of any business. However, acquiring new customers can be expensive, complicated and time-consuming. Usually, these campaigns come with high-churn, […]
Read moreThe pandemic has changed the digital world. This shift can be seen from the brands’ approach to marketing and their online presence to digital shoppers’ behaviour and expectations. About 54% of users are willing to look for alternatives if their usual brands do not offer an excellent shopping experience. The latest trends are not available […]
Read moreAt Recommend we always take into account our users’ feedback. Our strategy for 2021 is to make our platform as seamless, effective, and user-friendly as possible. We are looking to improve, not only the design and usability but also our clients’ experience while implementing our solution to optimise their businesses. This rebranding has been planned […]
Read moreValentine’s Day is just around the corner, and many brands are fine-tuning the details of the long-awaited promotions for this date: the perfect excuse to celebrate your partner. Recently, trends and hashtags like #Galentines Day (for friends) and #Pawlentine’s Day (for pets) has attracted a new segment that also seeks to celebrate love in February. […]
Read moreEmail marketing is still one of the most effective marketing channels to communicate with customers. Over 80% of marketers use it as a content marketing tool. Also, close to 100% of online adults use and check their email every day. Not only is a great channel that boosts ROI and leads; it is the preferred […]
Read moreCustomer segmentation is a powerful tool for the success of any e-commerce business. Doing it correctly allows you to identify different groups within your customer list. It also makes your marketing and personalization actions truly relevant for your clients, allowing you to obtain better results.
Read moreIn general, the lockdown affected brands and retailers in 2020. Despite the rise in online shopping, most businesses are facing the need to reallocate their marketing budget. Now, more than ever, return on investment (ROI) is a critical factor for e-commerce businesses. Some companies consider focusing their efforts on customer retention rather than acquisition. Mostly, […]
Read moreContent personalisation is a practice that is gaining space among brands, retailers and e-commerce businesses. It is a strategy that relies on website visitors’ data to show content based on audience needs and interests. It connects your customers with the information they are looking for when visiting your website. Besides, it helps to increase the […]
Read moreAs 2021 approaches, we want to take this time to reflect on the challenging year we are leaving behind. Also, on how grateful we are for our clients’ trust. Our platform helped improve performance in the face of one of the most difficult periods for brands and retailers. Implementing a solution such as Recommend, it’s not […]
Read moreAs eCommerce keeps growing, and online shopping could reach up to 15% of retail purchases worldwide by the end of 2021, the need to provide an excellent experience for customers is vital to your eCommerce business’s success. The budget for next year will be constrained, and decisions will be more thought through, so it’s essential […]
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