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Product strategy

How ASOS utilises AI to suggest your next purchase

ASOS was founded in 2000, by Nick Robertson and Andrew Regan. Since then, it has become one of the most popular and beloved British retailers. At any moment in time, the e-commerce giant is juggling over 85,000 products, with 5,000 new items being added to their catalogue every week. Over the years, the technology and marketing […]

Business

An eCommerce Guide to Handling Returns During Lockdown

We’ve all been shopping online a bit more lately. So much so that the growth of eCommerce has exploded. Emarketer forecasts UK shoppers will spend £141.33 billion online this year, up 34.7% from 2019. While this is great news for eCommerce stores, there is a slight downside to this rapid growth. More sales mean more returns — a […]

Product updates

Product Update: Customer segmentation

59% of consumers say that personalisation has a significant impact on their purchasing decisions. In fact, 88% of marketers have noticed significant improvements in their business. More importantly, it increases customer retention and total profits of up to 10%. But how do you properly implement personalisation to achieve these results? With the right targeting. Customer […]

Business

Italy and Spain: a great opportunity for eCommerce growth

The effects of lockdown are reshaping the space in which eCommerce and retail brands will engage with consumers. Since March 2020, online shopping has seen exponential growth. Also, user habits are rapidly adapting to online shopping. Not only motivated by restrictions and social distance, but by the ease with which they can complete transactions without […]

Product updates

Product Update: Email Automation Campaigns

We at Recommend always listen to our clients. Their input and feedback is the backbone of our platform. We are a solution continually evolving to answer customers expectations by providing the best experience. Recommend not only optimise your eCommerce website and help your brand implement personalisation effectively. Above all, it gives you all the tools […]

Trends

Genderless Fashion and Sustainability – Trends for 2021

To understand the opportunities in activewear for 2021 and beyond, let’s first look at a few statistics. As a result of Covid19, consumer spending has radically changed in the last few months. However, home gym equipment sales have increased by a staggering 5,800% in the UK between March and July. Additionally, according to Euromonitor, activewear sales are forecasted […]

Business

Luxury Marketing: What’s ahead in the future?

The luxury sector is one of the most affected by the pandemic. The industry hasn’t shown a steady activity and results for quite some time now. Research by McKinsey stated that “Even before the pandemic struck, independent luxury-goods wholesalers in Europe were already struggling—in part because of luxury brands moving to vertical integration over the […]

Customer success

5 ways to improve ROI

Return on investment or ROI has always been the key focus for companies across any industry. Despite being an important metric, some marketers struggle with the right ways to measure its results. On a simple level, ROI is the comparison between the amount you spend on a campaign and the revenue generated from it. For […]

Increase your order value with cross-selling

The famous phrase used by McDonald’s employees: “Do you want fries with your burger?”, is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s up-selling. However, many times these two terms are mixed-up: Up-selling encourages a customer to buy an alternative higher-priced option. Cross-selling recommends a […]

Turn your loyal customers into brand ambassadors

Personalisation is an integral part of any marketing strategy but also a key factor when it comes to brand ambassadors. Your buyers’ journey is the place to look for the right insights when it comes implementing personalisation and product recommendations.