If you’ve been following Recommend, you already know how useful our analytics suite is. Our platform is designed to allow you to provide personalized recommendations, analyze real-time insights and analytics to gauge customer behavior, and deliver targeted emails that cater to the specific needs of your customers.
Insightful data is everything in the competitive world of eCommerce. It isn’t enough to just sell products to customers, you need to get to know them on a personal level, nurture them, and provide them with additional value.
The Recommend platform gives you all the tools you need to do exactly this. And now, we’ve added another feature that will greatly increase user personalization.
Yes, you’ve read that number right! One of our top retail clients has recently attributed an extra £1.15 MILLION to a personalised email campaign.
And that statistic is by no means a fluke. Econsultancy estimates that emails are generating more than £30 BILLION in retail sales in the UK alone.
So how can you get a slice of that action?
If you aren’t familiar with the General Data Protection Regulation (GDPR) yet, it’s about time you get familiar. The GDPR, which was approved in the European Union in April 2016 and will go live on May 25, 2018, is the most ambitious set of privacy laws to ever be passed.
In the age of big data, the GDPR was designed to protect individuals and their right to determine how their data is used by companies that collect it.
In 2018 alone, we’ve already read about major data breaches involving companies like Equifax and Facebook. The GDPR works to protect an individual’s privacy and to hold major companies accountable for the data they are collecting about their users.
Our digital lives revolve around secret codes and algorithms. How does Google really prioritise search? How does facebook know who your 6th grade english teacher is? How does Amazon recommend such relevant products to you?
Even the techiest of coders amongst us doesn’t know all of the answers, as companies keep the secrets to their success to themselves. (And let’s be honest, even if we did publish our complicated algorithms, it would bore 99% of you).
But we do have some secrets that we can share. Such as how one of our top clients made an extra £946,883 in revenue in one single month!
After developing over 600 eCommerce sites, we’re ready to share some insider tips and tricks on how to optimise your site for success.
As part of our new weekly blog series, we ‘spill the secrets’ to easily boosting your revenue and doubling engagement without any tech training or expensive developers.
It’s that time of year again. With S/S18’s fashion weeks kicking off today in New York, then London, Milan and Paris, the fashion pack are primed and ready to go.
And so are your shoppers.
So as your customers get ready to ‘shop the trend’ and crawl Instagram for the latest style inspiration, how does the savvy retailer get a piece of the action?
It’s not too late! Here are 7 tips to quickly increase your sales and put a smile on your customers’ faces this September: