Yes, you’ve read that number right! One of our top retail clients has recently attributed an extra £1.15 MILLION to a personalised email campaign.
And that statistic is by no means a fluke. Econsultancy estimates that emails are generating more than £30 BILLION in retail sales in the UK alone.
So how can you get a slice of that action?
If you aren’t familiar with the General Data Protection Regulation (GDPR) yet, it’s about time you get familiar. The GDPR, which was approved in the European Union in April 2016 and will go live on May 25, 2018, is the most ambitious set of privacy laws to ever be passed.
In the age of big data, the GDPR was designed to protect individuals and their right to determine how their data is used by companies that collect it.
In 2018 alone, we’ve already read about major data breaches involving companies like Equifax and Facebook. The GDPR works to protect an individual’s privacy and to hold major companies accountable for the data they are collecting about their users.
Our digital lives revolve around secret codes and algorithms. How does Google really prioritise search? How does facebook know who your 6th grade english teacher is? How does Amazon recommend such relevant products to you?
Even the techiest of coders amongst us doesn’t know all of the answers, as companies keep the secrets to their success to themselves. (And let’s be honest, even if we did publish our complicated algorithms, it would bore 99% of you).
But we do have some secrets that we can share. Such as how one of our top clients made an extra £946,883 in revenue in one single month!
After developing over 600 eCommerce sites, we’re ready to share some insider tips and tricks on how to optimise your site for success.
As part of our new weekly blog series, we ‘spill the secrets’ to easily boosting your revenue and doubling engagement without any tech training or expensive developers.
It’s that time of year again. With S/S18’s fashion weeks kicking off today in New York, then London, Milan and Paris, the fashion pack are primed and ready to go.
And so are your shoppers.
So as your customers get ready to ‘shop the trend’ and crawl Instagram for the latest style inspiration, how does the savvy retailer get a piece of the action?
It’s not too late! Here are 7 tips to quickly increase your sales and put a smile on your customers’ faces this September:
Take a look at our new manuals to help you use all features of Recommend.
In order to really get the most out of Recommend and all its integral features, it’s important to immerse yourself in the functionality of the platform and get a full understand of how it all works. The ins and outs are not overly complex but in order to iron out any doubts and uncertainties, we have created a series of manuals, each relating to different aspects of the platform. The manuals are available below and can be downloaded in PDF format. Each will help you get a clear understanding of the platform so you can hit the ground running and start building your online store and undertake all the marketing efforts that you see fit. Let’s take a look at the manuals available:
Recommend – Account and Tracking Setup Manual
In this manual, we outline in a step-by-step straightforward way all the tasks you need to do to complete set-up of your recommend account. This manual comes complete with handy screen grabs so that you can see clearly which buttons you need to click on the various screens throughout the set-up.
Recommend – Account and Tracking Setup
Recommend – Triggered Emails Manual
With the help of Recommend, you can easily set up triggered email campaigns to drive sales and increase revenue. Triggered emails are automatically generated emails, triggered by a specific customer behavior. The manual shows retailers how they can set up these triggered emails via a template, where they will be required to complete a number of fields to complete setup.
Recommend – Triggered Emails