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Product strategy

What Could Genderless Clothing Mean For Fashion Retailers?

With a recent uptake in genderless collections, what could the shift in the way we want to dress mean for fashion retailers? As it always goes, as society changes, so do our desires for new and different products. This is never more true than in the fashion industry. It has recently begun to take notice […]

Business

Leverage Personalisation and Data Privacy

When it comes to personalisation and customer privacy, it’s all about finding the right balance. In today’s digital-first marketing world, consumer data is essential, especially when it comes to personalising the consumer purchase journey. However, data privacy laws are becoming stricter, and some marketers are finding it hard to collect and analyse the data necessary […]

Uncategorized

Social Commerce: Instagram Checkout and Facebook Shops

With 3.5 Billion smartphone users in the world (44.81% of the population), and 79% of them have made a purchase online using their mobile device in the last six months; it seems clear that social commerce is the new trend to follow. What are the main differences between social commerce and social media marketing? With […]

Customer success

Introducing our Marketing Automation feature

The number of global email users is set to grow to 4.48 billion by 2024, meaning that the potential of Marketing Automation to keep driving traffic and revenues is at an all-time high. The global B2C eCommerce sales are forecasted to reach $4.5 trillion in 2021. And email marketing is one of the most effective […]

Product strategy

How to implement personalisation with video content

Since the launch of video-sharing platforms like YouTube, Snapchat, TikTok and Instagram Reels, we have been able to access instant video content from anywhere and at any time. Thousands of brands and content creators have also started using video to communicate with their audience. Now the next big thing for video content marketing is personalisation. Post-pandemic […]

Customer success

Boost your customers engagement

The difference between customer’s engagement and loyalty is the way your audience perceives and interacts with your brand. Engagement involves any interaction that a user has with your brand from an omnichannel point of view: email marketing, website browsing or social media. Customer loyalty is a step further. It’s about gaining trust from that person […]

Customer success

Social Media Analysis: The best platforms to track your activities

Few brands now aren’t clued into the productive potential of social media marketing. As a way of getting themselves out in front of as many people as possible. Social media has given brands direct access to their customers like never before improving the implementation of personalisation. While some marketers and brands have well-crafted strategies, how […]

Pinterest’s “Try On” is changing the way to buy beauty products online

When you typically look for the social media presence of a brand, you tend to see the most popular contenders. The majority has Instagram, Facebook and Linkedin. Sometimes, some others include Twitter and YouTube, but rarely Pinterest. However, times might be changing especially for beauty and fashion brands, as Pinterest launches Try On, its new augmented […]

Business

eCommerce and the role of artificial intelligence

We have already talked about the advantages of using a personalisation platform like Recommend for optimising your eCommerce website. Our software is powered by artificial intelligence. This allows you to understand who your consumers are, what they do on your website, and to predict purchasing patterns. Also, AI helps you to keep your inventory, profits, […]

Customer success

How Push Notifications can improve your Checkout Rates

Last year, 42% of the time spent on websites came from mobile, not far behind the desktop. According to Broadband Search, and their latest 2020 data, 90% of the time people spend on mobile devices is using apps, and engagement is up to four times better than mobile web browsers. This is quite significant when it […]