Digital transformation and online devices have made consumers expect personalized content. While it is true that users want personalization, there is no consensus on which tactic is most effective. Although users wish to receive relevant content, only 29% of them believe that providing more data leads to better products and services. Read more
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Corporate strategies and personalization
Every change generates resistance. When it comes to corporations, naturally, there is no palpable desire to go beyond standardized ways. Just as personalization is becoming a common practice in eCommerce, its principles can, and should, be part of the corporate culture. Read more
How to implement personalization in your Marketing messages
Email marketing continues to occupy the first position as the tool with the best return on investment for retailers. However, before considering overloading your subscribers’ inbox, it is essential to analyze the content and relevance of your marketing communications. Read more
How to make product recommendations correctly
To have a personalization platform, such as Recommend, to support and embrace your eCommerce activities is a good start. But, understanding the data, and how to use it, is essential to get the most out of product recommendations. Read more
Holiday season but make it personal
The holiday shopping season and special offers, such as Black Friday and Cyber Monday, are unique opportunities for your brand to reach the most significant number of customers. These dates are ideal times to acquire new customers, re-involve overdue buyers and monetize the leading spenders. Read more
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