According to a study by the Baymard Institute, “a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites – many users will be doing window shopping, price comparison, saving items for later, exploring gift options, etc.“
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How to use Recommend panels to increase conversions
Several investigations have shown that personalisation can generate up to a 6% increase in revenue per visitor. How to get the best of Recommend to increase your traffic, improve conversion and, most importantly, the relationship with your customers? By using one of the tools available in your dashboard: Panels and Panels Placement.
Send Smart Campaigns using Recommend – Part 2
Personalisation is essential for your eCommerce business. By using a personalisation platform, such as Recommend, you can reach your customers at the right time and with the right content for them. Both email marketing and push notifications are proven to help improve the conversion rate and to drive traffic and sales.
Send smart campaigns using Recommend – Part 1
E-commerce personalisation goes beyond merely using the name of a registered customer at the beginning of a mass email. It’s a unique experience achieved by showing the customers specific content and product recommendations targeted at their browsing history, purchase background, demographics and unique traits.
The benefits of personalisation for a CMO
Creating a marketing strategy and carrying it out requires time and investment. Personalisation is not just about scheduling social media posts or including a user’s name in an email. As a CMO, you should be aware of the benefits that AI and machine learning can bring to your business.
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