Did you know that 2020 is a Leap Year? This means that February will have 29 days instead of the usual 28. But, what does this have to do with eCommerce businesses and retailers? A lot. A Leap Day is an extra opportunity to build a strong relationship with your customers. Being an unusual date, – leap days occur every four years – is an excellent opportunity to increase traffic to your website by creating a promotional strategy around this date. Let’s take a look. Read more
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