Creating a marketing strategy and carrying it out requires time and investment. Personalisation is not just about scheduling social media posts or including a user’s name in an email. As a CMO, you should be aware of the benefits that AI and machine learning can bring to your business. Read more
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Customers want personalised content that feels exclusively for them, instead of feeling like part of a vast database of online shoppers. In fact, by 2021, will be 2.14 billion of online buyers. Improving your relationship with them to drive growth and engagement to your e-Commerce should be a fundamental part of your strategy.
Artificial intelligence has generated an entirely new trend style, and from which eCommerce has taken advantage, predictive fashion. Two years ago, researchers at the University of California and Adobe outlined a way for AI to learn a person’s style. Later on, with this information, create computer-generated images of accessories that match that style.
The General Data Protection Regulation (GDPR) has interrupted the digital landscape by promoting new regulations on the manage and security of personal data. This new legislation affects data at all levels: collection, processing, storage and updating.