product merchandising

Product strategy

How ASOS utilises AI to suggest your next purchase

ASOS was founded in 2000, by Nick Robertson and Andrew Regan. Since then, it has become one of the most popular and beloved British retailers. At any moment in time, the e-commerce giant is juggling over 85,000 products, with 5,000 new items being added to their catalogue every week. Over the years, the technology and marketing […]

Product strategy

Increase your eCommerce revenue with Visual Search

Up to 90% of the information received and processed by the brain is visual. Visual search not only enables users to get product recommendations based on visually similar items but also identify and locate items via photos snapped with their smartphone cameras. According to Google, only one in three searches results in a click. This means […]