Business
Father’s Day is approaching, and it is one of the most important dates for online retailers and eCommerce businesses alike. A 2019 report by Fortune found that American consumers will spend $16 billion on gifts this year. However, things have changed since then. The sudden Covid-19 pandemic, that is still affecting us, has modified the […]
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There are different types of important analytical data that companies can access to increase their revenue and customer retention. 92% of marketing executives are relying on analytics to gain greater insight into marketing, and 72% rely on social media analytics to improve their customer relationships. According to Forbes, 92% of companies are investing in data and analytics in […]
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The use and implementation of marketing automation –in the eCommerce and online retailer industries– has always been linked to improve the customer experience and enable better use of time and resources within marketing teams.
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You’ve got great visuals, unique captions, and a well-optimised Instagram profile. You’re finally churning in a fair deal of likes, comments, and shares that show how good you are at implementing a good personalisation strategy. Now what? It’s time to amp up your game and monetise your Instagram page.
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The effects of the current Covid-19 pandemic are changing our reality. From the palpable humanitarian, social and economic crisis to the eventual paradigm shift in the way we live and consume. The so-called “new normal” has pushed us to rethink our priorities and the way we consume “essential” and “non-essential” goods. The latter include apparel, […]
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The implementation of augmented reality is expected to reach up to £50 billion in spending by the end of 2020. It’s one of the fastest-growing industries in the world. Its uses on eCommerce and retail are also getting momentum with a wide range of brands and companies applying this technology to improve their customer experience.
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By now, most retailers and business owners have recognised the importance of eCommerce personalisation and the overall shopper’s experience. With countless competitors in the market, this factor has become even more essential. The success of your business strategies is measured by how the consumers remember your company. According to Accenture, 83% of consumers are willing […]
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The use of a personalisation platform in your eCommerce is essential. Especially, if you want to get ahead of your competitors and closer to your consumers. Many personalisation statistics show the importance of more unique and customised interaction between brands and users: 80% of shoppers are more likely to buy from a company that offers […]
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Data-driven marketing is a process by which marketing teams determine behaviours and predict trends using information obtained from activities generated from their omnichannel strategy. The goal of data-driven marketing is to optimise processes.
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We are thrilled to announce that Recommend, our personalisation platform for eCommerce businesses, has been awarded the Rising Star and Premium Usability by the renowned portal FinancesOnline, one of the fastest-growing business apps and software discovery platforms.
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