Business
For eCommerce and retailers, conferences and events are the perfect places for identifying opportunities and connecting with partners and providers that complement their business models. These are the events that will take place in the United Kingdom and Europe in 2022: FEBRUARY WAICF When: 10-12 Feb 2022 Where: Cannes, France & Online The World […]
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Artificial intelligence continues to gain traction in the e-commerce industry, from its use on personalisation platforms, such as Recommend, to optimise e-commerce websites, data collection and analysis, to the application of its predictions in improving the customer’s shopping experience. Through artificial intelligence, personalisation can be taken to a whole new level. Customers receive personalised recommendations […]
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More than two billion people bought goods or services online in the past two years. Ecommerce sales reached almost $5 million worldwide. Likewise, consumer behaviour also changed substantially: In 2021, smartphones accounted for nearly 70% of all visits to retail websites worldwide, although visits to desktops and tablets generated higher conversion rates. In 2020, the […]
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Recommend is a personalisation and marketing platform for e-commerce businesses. It is a way for your brand to deliver an unrivalled, personal user experience. It is also a tool to access real-time insights to optimise your website, conversion and spending. Recommend offers your brand a suite of tools that work together, powered by AI, to […]
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Artificial intelligence systems and machine learning work thanks to access to customers and website visitors data. When adequately fed, these systems discover and predicts trends, patterns, and correlations that can later be used to improve your brand shopping experience. These technologies allow testing and measuring different tactical actions and consumer responses, with a tiny margin […]
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Recommend is a personalisation and marketing platform for e-commerce businesses. It is a way for your brand to deliver an unrivalled, personal user experience. It is also a tool to access real-time insights to optimise your website, conversion and spending. Recommend offers your brand a suite of tools that work together, powered by AI, to […]
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Email marketing remains, without a doubt, one of the most effective marketing tools. In fact, “78% of marketers have seen increased email engagement over the last 12 months“. In addition, around 60% of retail and e-commerce are personalising emails based on consumers’ behaviours versus 38% in 2019. Most importantly, more than half of marketers consider AI […]
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After a challenging year for so many businesses, the so-called “Golden Quarter” will be crucial for the annual performance of e-commerce and retailers, according to 8 out of 10 marketers in the UK. The last quarter of the year with Black Friday, Cyber Monday, Christmas and Boxing Day, will allow businesses to run promotions and […]
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The implementation of personalisation improves your return of investment (ROI) and guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and consumers’ behaviour.
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Email marketing is still one of the most effective marketing channels to communicate with customers. Most online adults use and check their email every day, making it one of the best digital marketing tools for brands. Email marketing is a great channel that boosts ROI and generates leads, but also it is the preferred way […]
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