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Ways-ROI-Personalisation

Top 5 ways to drive ROI through personalisation

In general, the lockdown affected brands and retailers in 2020. Despite the rise in online shopping, most businesses are facing the need to reallocate their marketing budget. Now, more than ever, return on investment (ROI) is a critical factor for e-commerce businesses. Some companies consider focusing their efforts on customer retention rather than acquisition. Mostly, […]

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Recommend-2020

Recommend in 2020

As 2021 approaches, we want to take this time to reflect on the challenging year we are leaving behind. Also, on how grateful we are for our clients’ trust. Our platform helped improve performance in the face of one of the most difficult periods for brands and retailers. Implementing a solution such as Recommend, it’s not […]

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AI-suggesting-purchases

How ASOS utilises AI to suggest your next purchase

ASOS was founded in 2000, by Nick Robertson and Andrew Regan. Since then, it has become one of the most popular and beloved British retailers. At any moment in time, the e-commerce giant is juggling over 85,000 products, with 5,000 new items being added to their catalogue every week. Over the years, the technology and marketing […]

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Customer Segmentation

Product Update: Customer segmentation

59% of consumers say that personalisation has a significant impact on their purchasing decisions. In fact, 88% of marketers have noticed significant improvements in their business. More importantly, it increases customer retention and total profits of up to 10%. But how do you properly implement personalisation to achieve these results? With the right targeting. Customer […]

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Recommend-Visual Search-eCommerce

Increase your eCommerce revenue with Visual Search

Up to 90% of the information received and processed by the brain is visual. Visual search not only enables users to get product recommendations based on visually similar items but also identify and locate items via photos snapped with their smartphone cameras. According to Google, only one in three searches results in a click.  This means […]

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Personalised Content eCommerce

eCommerce Personalisation: 7 Ways to Tailor Your Content

If you’re thinking about eCommerce personalisation and creating customised content for your online shop, it’s hard to ignore the stats: A lack of personalisation has been estimated to cost businesses $756 billion. 91% of consumers are more likely to shop with brands who provide relevant offers. 72% of consumers will only engage with personalised content. […]

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Fathers-Day-Covid19

Father’s Day: Tips for online retailers amid Covid-19

Father’s Day is approaching, and it is one of the most important dates for online retailers and eCommerce businesses alike. A 2019 report by  Fortune found that American consumers will spend $16 billion on gifts this year. However, things have changed since then. The sudden Covid-19 pandemic, that is still affecting us, has modified the […]

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Understanding your Buyers’ Journey

Following the buyer’s journey is essential to achieve results for your business –from attracting new users to strengthening the commitment of your current customers. Each stage of the cycle represents a user’s interaction with your brand. Understanding who they are, where they are coming from, and how they react to your marketing activities is critical […]

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personalisation-boost-ecommerce

5 eCommerce Personalisation tips to boost sales

By now, most retailers and business owners have recognised the importance of eCommerce personalisation and the overall shopper’s experience. With countless competitors in the market, this factor has become even more essential. The success of your business strategies is measured by how the consumers remember your company. According to Accenture, 83% of consumers are willing […]

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Customer-Segmentation

Customer segmentation and why your brand should use it

For a long time, the strategy of one-fit-for-all has been used in marketing. A lot of brands consider that applying a generic plan for their audiences is more than enough to get some results. However, with the rise of personalisation, customers have become more demanding and customer segmentation a priority.

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