personalisation platform Archives

Increase your order value with cross-selling

The famous phrase used by McDonald’s employees: “Do you want fries with your burger?”, is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s up-selling. However, many times these two terms are mixed-up: Up-selling encourages a customer to buy an alternative higher-priced option. Cross-selling recommends a […]

Product strategy

5 ways to increase checkout conversion rate

According to a recent study done by the Baymard Institute, the average cart abandonment rate across industries is up to 70%. This means that out of every ten shoppers, seven won’t complete their purchases. Cart abandonment is one of the most significant issues that e-commerce and online retailers face every day. Checkout pages are pivotal […]

Business

The new reality of fashion after Covid-19

The effects of the current Covid-19 pandemic are changing our reality. From the palpable humanitarian, social and economic crisis to the eventual paradigm shift in the way we live and consume. The so-called “new normal” has pushed us to rethink our priorities and the way we consume “essential” and “non-essential” goods. The latter include apparel, […]

Recommend: Introducing our brand new website

First of all, to our clients, we want to thank you for being part of the Recommend family. We appreciate your support through the years. We listened to your feedback, and that’s why we are always evolving and improving.

A personalisation platform for your eCommerce

The use of a personalisation platform in your eCommerce is essential. Especially, if you want to get ahead of your competitors and closer to your consumers. Many personalisation statistics show the importance of more unique and customised interaction between brands and users: 80% of shoppers are more likely to buy from a company that offers […]

Recommend awarded with ‘Rising Star’ and ‘Premium Usability’

We are thrilled to announce that Recommend, our personalisation platform for eCommerce businesses, has been awarded the Rising Star and Premium Usability by the renowned portal FinancesOnline, one of the fastest-growing business apps and software discovery platforms.

Product strategy

Tips to increase traffic and sales this Valentines Day

Valentines Day is just around the corner and is an excellent opportunity for eCommerce brands and online retailers to increase traffic and sales. The options are numerous. From thematic landing pages and product recommendations to send special offers via email or update your keyword list to improve your search results. If you also have a personalisation […]

Augmented Reality is improving the customer experience

The use of augmented reality in the world of e-Commerce is a trend that has come to stay. Recently, Facebook and ASOS have decided to add this technology to their business models. The first with its new ad format using AR. The second implementing the technology in its purchase process for the first time in […]

Customer success

How to use Blue Monday in your marketing strategy

The third Monday of January is called Blue Monday because it is considered the “most depressing day of the year”. This belief has no scientific basis. However, the lack of energy and optimism after the holiday season is a fact. And, many of us experience this melancholy during January.

The relationship between customers and data privacy

Privacy is extremely important when it comes to interacting with an online user. Consumers expect personalised content thanks to digital transformation and online devices. While it is true that users want personalisation, there is no consensus on which tactic is most effective. Despite wanting to receive relevant content, only 29% of online users believe that providing […]