marketing automation
The number of global email users is set to grow to 4.48 billion by 2024, meaning that the potential of Marketing Automation to keep driving traffic and revenues is at an all-time high. The global B2C eCommerce sales are forecasted to reach $4.5 trillion in 2021. And email marketing is one of the most effective […]
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Last year, 42% of the time spent on websites came from mobile, not far behind the desktop. According to Broadband Search, and their latest 2020 data, 90% of the time people spend on mobile devices is using apps, and engagement is up to four times better than mobile web browsers. This is quite significant when it […]
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If you’re thinking about eCommerce personalisation and creating customised content for your online shop, it’s hard to ignore the stats: A lack of personalisation has been estimated to cost businesses $756 billion. 91% of consumers are more likely to shop with brands who provide relevant offers. 72% of consumers will only engage with personalised content. […]
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The traditional wedding butterflies which many couples experience in the build-up to their big day are up to a new level this year. This year, the looming wedding season is suffering by the coronavirus pandemic. The lockdown changed all aspects of life and people need to adapt accordingly. Weddings, in particular, hit hard by restrictions on […]
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Today 81% of customers expect brands to get to know them and provide them with personalised content, across all digital platforms, including social media channels, personalised website content or even their Spotify or YouTube premium playlist. Users long for a personalised journey that makes their decision-making process easier and quicker and, especially, intuitive. However, some […]
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To learn and take advantage of the omnichannel strategy, it is essential to understand what this marketing strategy stands for. HubSpot describes as follows: “Omnichannel is a multichannel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive experience no matter how or where a customer reaches out“.
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Whether you have an eCommerce business or not, your online presence is decisive for the success of your brick-and-mortar store. According to Forbes Insight, 82% of customers do product research online but prefer to make significant purchases in person. Likewise, during the pandemic, the increase in eCommerce transactions highlighted the need to have a robust […]
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There are different types of important analytical data that companies can access to increase their revenue and customer retention. 92% of marketing executives are relying on analytics to gain greater insight into marketing, and 72% rely on social media analytics to improve their customer relationships. According to Forbes, 92% of companies are investing in data and analytics in […]
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The use and implementation of marketing automation –in the eCommerce and online retailer industries– has always been linked to improve the customer experience and enable better use of time and resources within marketing teams.
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It seems like email marketing is here to stay for good. This channel is considered a critical part of any digital marketing strategy –with more than 5.6 billion active email accounts worldwide– and is still being used by over 93% of marketers. To further breakdown how effective email marketing is, and why companies should care about […]
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