Cart Abandonment

Black Friday 2021
What to do for Black Friday 2021

After a challenging year for so many businesses, the so-called “Golden Quarter” will be crucial for the annual performance of e-commerce and retailers, according to 8 out of 10 marketers in the UK. The last quarter of the year with Black Friday, Cyber Monday, Christmas and Boxing Day, will allow businesses to run promotions and […]

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Oct 29, 2021
Personalised Content eCommerce
eCommerce Personalisation: 7 Ways to Tailor Your Content

If you’re thinking about eCommerce personalisation and creating customised content for your online shop, it’s hard to ignore the stats: A lack of personalisation has been estimated to cost businesses $756 billion. 91% of consumers are more likely to shop with brands who provide relevant offers. 72% of consumers will only engage with personalised content. […]

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Jul 27, 2020
Content personalisation
Content personalisation to improve customers’ engagement

Today 81% of customers expect brands to get to know them and provide them with personalised content, across all digital platforms, including social media channels, personalised website content or even their Spotify or YouTube premium playlist. Users long for a personalised journey that makes their decision-making process easier and quicker and, especially, intuitive. However, some […]

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Jul 09, 2020
Five-KPIs-eCommerce
5 KPIs for a successful e-Commerce business

Key performance indicators, or more commonly known as KPIs, are frequently used by companies to measure key business objectives. They are also used to evaluate the success of the goals achieved after implementing a strategy. Before jumping into our list of top 5 key performance indicators, we need to understand why KPIs are so important […]

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Jun 15, 2020
checkout-page-rates
5 ways to increase checkout conversion rate

According to a recent study done by the Baymard Institute, the average cart abandonment rate across industries is up to 70%. This means that out of every ten shoppers, seven won’t complete their purchases. Cart abandonment is one of the most significant issues that e-commerce and online retailers face every day. Checkout pages are pivotal […]

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May 28, 2020
Reporting-Recommend
Get the best of reports in Recommend

To be able to track the results of your actions is key to the success of your business. Reports are one of your best assets, and you should be using them to their full potential. However, several studies are showing that up to 55% of marketers don’t feel they have the necessary data from reports. […]

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Oct 08, 2019
Cart-Abandonment-Infographic-Recommend
Cart Abandonments and Personalisation (Infographic)

According to a study by the Baymard Institute, “a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites – many users will be doing window shopping, price comparison, saving items for later, exploring gift options, etc.” Cart abandonments happen almost every day in the online retailer world with […]

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Sep 12, 2019
Smart-Campaigns-Part2-Recommend
Send Smart Campaigns with Recommend – Part 2

Personalisation is essential for your eCommerce business. By using our smart campaigns feature you can reach your customers at the right time and with the right content for them. Either email marketing campaigns or push notifications campaigns are proven to help improve the conversion rate and to drive traffic and sales.

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Aug 30, 2019
Recommend Blog - Messaging 1 copy
Send smart campaigns using Recommend – Part 1

E-commerce personalisation goes beyond merely using the name of a registered customer at the beginning of an email. It’s a unique experience achieved by showing the customers specific content and product recommendations. With our smart campaigns, you can send targeted messages based on their browsing history, purchase background, demographics and unique traits. 

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Aug 23, 2019
GDPR-Cart-Abandonment-Emails-Recommend
How the GDPR affects your abandoned cart emails?

The General Data Protection Regulation (GDPR) has interrupted the digital landscape by promoting new regulations on the manage and security of personal data. This new legislation affects data at all levels: collection, processing, storage and updating.

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Jul 23, 2019