According to a study by the Baymard Institute, “a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites – many users will be doing window shopping, price comparison, saving items for later, exploring gift options, etc.“
Personalisation is essential for your eCommerce business. By using a personalisation platform, such as Recommend, you can reach your customers at the right time and with the right content for them. Both email marketing and push notifications are proven to help improve the conversion rate and to drive traffic and sales.
E-commerce personalisation goes beyond merely using the name of a registered customer at the beginning of a mass email. It’s a unique experience achieved by showing the customers specific content and product recommendations targeted at their browsing history, purchase background, demographics and unique traits.
The General Data Protection Regulation (GDPR) has interrupted the digital landscape by promoting new regulations on the manage and security of personal data. This new legislation affects data at all levels: collection, processing, storage and updating.
In an era of virtual reality and artificial intelligence, speaking of digital hugs don’t seem very out of trend. But, the concept has to be taken out the context of devices and digital realities and applied to the marketing, acquisition and retention strategy of your eCommerce website.