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artificial intelligence

eCommerce-AI

eCommerce and the role of artificial intelligence

We have already talked about the advantages of using a personalisation platform like Recommend for optimising your eCommerce website. Our software is powered by artificial intelligence. This allows you to understand who your consumers are, what they do on your website, and to predict purchasing patterns. Also, AI helps you to keep your inventory, profits, […]

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Data Website Visitors

10 ways to improve your eCommerce revenue

There are different types of important analytical data that companies can access to increase their revenue and customer retention. 92% of marketing executives are relying on analytics to gain greater insight into marketing, and 72% rely on social media analytics to improve their customer relationships. According to Forbes, 92% of companies are investing in data and analytics in […]

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voice-visual-search

How visual & voice search are redefining eCommerce

The fashion and technology industries are continually reinventing themselves every year. Since 2017, 50% of all searches are voice-activated, and visual search is following suit. In the past decade, eCommerce had to adapt to responsive sites as people began to use their smartphone to browse the Internet. Now, the change in how we search has come about […]

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eCommerce and the impact of Data Privacy Day

According to The Economist, the world’s most valuable resource is data, to the point of being considered the “oil of the digital age.” With the rise of personalisation and the implementation of artificial intelligence, a new concern arises on the horizon: data privacy. A truly personalised relationship between brands and customers is possible by accessing […]

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The role of personalisation in a post-app era

A decade ago, smartphones and mobile apps took the world by storm. Having a smartphone become a need, and a mobile app was considered an essential tool for any brand that would like to attract the attention of a booming consumer segment: mobile device users. Ten years later, its use continues to increase. By 2020, […]

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Predictive-Fashion-Recommend

Predictive fashion: Use AI in your eCommerce strategy

Artificial intelligence has generated an entirely new trend style, and from which eCommerce has taken advantage, predictive fashion. Two years ago, researchers at the University of California and Adobe outlined a way for AI to learn a person’s style. Later on, with this information, create computer-generated images of accessories that match that style.

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How luxury brands use personalisation?

According to McKinsey research, online luxury sales will triple by 2025, and 80% will be digitally influenced. If you have ever visited a luxury shop, you may have had an experience with a personal buyer or tried products before making a final decision.

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