According to The Economist, the world’s most valuable resource is data, to the point of being considered the “oil of the digital age.” With the rise of personalisation and the implementation of artificial intelligence, a new concern arises on the horizon: data privacy. A truly personalised relationship between brands and customers is possible by accessing users’ personal information to analyse the data and predict behaviours. However, the negligent use of the data can have serious consequences.
A decade ago, smartphones and mobile apps took the world by storm. Having a smartphone become a need, and mobile apps were considered an essential tool for any brand that would like to attract the attention of a booming consumer segment: mobile device users. Ten years later, its use continues to increase. By 2020, the number of smartphone owners is projected to reach 2.87 billion.
Artificial intelligence has generated an entirely new trend style, and from which eCommerce has taken advantage, predictive fashion. Two years ago, researchers at the University of California and Adobe outlined a way for AI to learn a person’s style. Later on, with this information, create computer-generated images of accessories that match that style.