Customer success
When you typically look for the social media presence of a brand, you tend to see the most popular contenders. The majority has Instagram, Facebook and Linkedin. Sometimes, some others include Twitter and YouTube, but rarely Pinterest. However, times might be changing especially for beauty and fashion brands, as Pinterest launches Try On, its new augmented […]
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Last year, 42% of the time spent on websites came from mobile, not far behind the desktop. According to Broadband Search, and their latest 2020 data, 90% of the time people spend on mobile devices is using apps, and engagement is up to four times better than mobile web browsers. This is quite significant when it […]
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According to the annual luxury study carried out by Bain & Company in 2018, the personal luxury market is expected to reach 405 billion euros by 2025. Consumers demand personalised treatment from brands due to overexposure on social networks and mass consumption. One in five luxury shoppers said customisation, specially tailored, is relevant to them […]
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Today 81% of customers expect brands to get to know them and provide them with personalised content, across all digital platforms, including social media channels, personalised website content or even their Spotify or YouTube premium playlist. Users long for a personalised journey that makes their decision-making process easier and quicker and, especially, intuitive. However, some […]
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On June 30, 2010, the news platform, Mashable, decided to recognise and celebrate the impact of social media by creating the ‘Social Media Day’ (#SMDay). Despite not being an official day worldwide, many companies and brands decided to join the call, and for ten years they have dedicated the last day of June to recognise […]
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Father’s Day is approaching, and it is one of the most important dates for online retailers and eCommerce businesses alike. A 2019 report by Fortune found that American consumers will spend $16 billion on gifts this year. However, things have changed since then. The sudden Covid-19 pandemic, that is still affecting us, has modified the […]
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Following the buyer’s journey is essential to achieve results for your business –from attracting new users to strengthening the commitment of your current customers. Each stage of the cycle represents a user’s interaction with your brand. Understanding who they are, where they are coming from, and how they react to your marketing activities is critical […]
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You’ve got great visuals, unique captions, and a well-optimised Instagram profile. You’re finally churning in a fair deal of likes, comments, and shares that show how good you are at implementing a good personalisation strategy. Now what? It’s time to amp up your game and monetise your Instagram page.
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The fashion and technology industries are continually reinventing themselves every year. Since 2017, 50% of all searches are voice-activated, and visual search is following suit. In the past decade, eCommerce had to adapt to responsive sites as people began to use their smartphone to browse the Internet. Now, the change in how we search has come about […]
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It’s no surprise that some companies have already started to implement immersive technologies. To be able to reach the full benefits of personalisation, you need to offer a genuinely unique and differentiated experience. Here’s when artificial intelligence, augmented reality and 3D, to mention a few, come into play. The Global Virtual Reality Market is expected to climb […]
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