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Omnichannel

Boost your customers engagement

The difference between customer’s engagement and loyalty is the way your audience perceives and interacts with your brand. Engagement involves any interaction that a user has with your brand from an omnichannel point of view: email marketing, website browsing or social media. Customer loyalty is a step further. It’s about gaining trust from that person […]

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Recommend- Push Notifications

How Push Notifications can improve your Checkout Rates

Last year, 42% of the time spent on websites came from mobile, not far behind the desktop. According to Broadband Search, and their latest 2020 data, 90% of the time people spend on mobile devices is using apps, and engagement is up to four times better than mobile web browsers. This is quite significant when it […]

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Wedding-Season-2020

How online wedding retailers can step up during Covid-19

The traditional wedding butterflies which many couples experience in the build-up to their big day are up to a new level this year. This year, the looming wedding season is suffering by the coronavirus pandemic. The lockdown changed all aspects of life and people need to adapt accordingly. Weddings, in particular, hit hard by restrictions on […]

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Omnichannel Strategy

Boost your user experience with an omnichannel strategy

To learn and take advantage of the omnichannel strategy, it is essential to understand what this marketing strategy stands for. HubSpot describes as follows: “Omnichannel is a multichannel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive experience no matter how or where a customer reaches out“.

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Data Website Visitors

10 ways to improve your eCommerce revenue

There are different types of important analytical data that companies can access to increase their revenue and customer retention. 92% of marketing executives are relying on analytics to gain greater insight into marketing, and 72% rely on social media analytics to improve their customer relationships. According to Forbes, 92% of companies are investing in data and analytics in […]

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Personalisation platform eCommerce

A personalisation platform for your eCommerce

The use of a personalisation platform in your eCommerce is essential. Especially, if you want to get ahead of your competitors and closer to your consumers. Many personalisation statistics show the importance of more unique and customised interaction between brands and users: 80% of shoppers are more likely to buy from a company that offers […]

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eCommerce-Trends-2020-Recommend

These are the eCommerce trends for 2020

One of the main eCommerce trends for 2020 is already underway and is called personalisation. Direct and personalised communication with consumers is the strategy to follow to obtain their trust and translate it into commitment and profits for your brand. The objective is to make the process of browsing and buying online simple, safe and […]

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