Omnichannel
More than two billion people bought goods or services online in the past two years. Ecommerce sales reached almost $5 million worldwide. Likewise, consumer behaviour also changed substantially: In 2021, smartphones accounted for nearly 70% of all visits to retail websites worldwide, although visits to desktops and tablets generated higher conversion rates. In 2020, the […]
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The difference between customer’s engagement and loyalty is the way your audience perceives and interacts with your brand. Engagement involves any interaction that a user has with your brand from an omnichannel point of view: email marketing, website browsing or social media. Customer loyalty is a step further. It’s about gaining trust from that person […]
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Last year, 42% of the time spent on websites came from mobile, not far behind the desktop. According to Broadband Search, and their latest 2020 data, 90% of the time people spend on mobile devices is using apps, and engagement is up to four times better than mobile web browsers. This is quite significant when it […]
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The traditional wedding butterflies which many couples experience in the build-up to their big day are up to a new level this year. This year, the looming wedding season is suffering by the coronavirus pandemic. The lockdown changed all aspects of life and people need to adapt accordingly. Weddings, in particular, hit hard by restrictions on […]
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To learn and take advantage of the omnichannel strategy, it is essential to understand what this marketing strategy stands for. HubSpot describes as follows: “Omnichannel is a multichannel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive experience no matter how or where a customer reaches out“.
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There are different types of important analytical data that companies can access to increase their revenue and customer retention. 92% of marketing executives are relying on analytics to gain greater insight into marketing, and 72% rely on social media analytics to improve their customer relationships. According to Forbes, 92% of companies are investing in data and analytics in […]
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The use of a personalisation platform in your eCommerce is essential. Especially, if you want to get ahead of your competitors and closer to your consumers. Many personalisation statistics show the importance of more unique and customised interaction between brands and users: 80% of shoppers are more likely to buy from a company that offers […]
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One of the main eCommerce trends for 2020 is already underway and is called personalisation. Direct and personalised communication with consumers is the strategy to follow to obtain their trust and translate it into commitment and profits for your brand. The objective is to make the process of browsing and buying online simple, safe and […]
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