Machine Learning
For eCommerce and retailers, conferences and events are the perfect places for identifying opportunities and connecting with partners and providers that complement their business models. These are the events that will take place in the United Kingdom and Europe in 2022: FEBRUARY WAICF When: 10-12 Feb 2022 Where: Cannes, France & Online The World […]
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Artificial intelligence continues to gain traction in the e-commerce industry, from its use on personalisation platforms, such as Recommend, to optimise e-commerce websites, data collection and analysis, to the application of its predictions in improving the customer’s shopping experience. Through artificial intelligence, personalisation can be taken to a whole new level. Customers receive personalised recommendations […]
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Artificial intelligence systems and machine learning work thanks to access to customers and website visitors data. When adequately fed, these systems discover and predicts trends, patterns, and correlations that can later be used to improve your brand shopping experience. These technologies allow testing and measuring different tactical actions and consumer responses, with a tiny margin […]
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When looking for clothing online, consumers expect a personalised interaction. However, this personalisation can only be achieved once the user has visited the site at least once. So, how fashion brands and e-commerce retailers can provide a unique experience that reaches all touchpoints? Back in 2017, researchers at the University of California and Adobe outlined […]
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Nowadays, customers know what they want and how they want it. Their journey defines the brands’ strategy and not the other way around. Customers expect frictionless online experiences and tailored communications. However, when we talk about digital transformation is less about technology and more about a shift within the company’s culture. Businesses need to put […]
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Content personalisation is a practice that is gaining space among brands, retailers and e-commerce businesses. It is a strategy that relies on website visitors’ data to show content based on audience needs and interests. It connects your customers with the information they are looking for when visiting your website. Besides, it helps to increase the […]
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We have already talked about the advantages of using a personalisation platform like Recommend for optimising your eCommerce website. Our software is powered by artificial intelligence. This allows you to understand who your consumers are, what they do on your website, and to predict purchasing patterns. Also, AI helps you to keep your inventory, profits, […]
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Since its implementation, personalisation has proven to be a strategy with tangible results. And the personalisation trends will be a current topic during the year. From a positive impact on the commitment and retention of a brand’s customers to profits and revenue. Studies show that more than 80% of consumers want personalized services and will […]
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To have a personalisation platform, such as Recommend, to support and embrace your eCommerce activities is a good start. But, understanding the data, and how to use it, is essential to get the most out of product recommendations.
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According to McKinsey research, online luxury sales will triple by 2025, and 80% will be digitally influenced. If you have ever visited a luxury shop, you may have had an experience with a personal buyer or tried products before making a final decision.
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