Machine Learning

Predictive-Fashion-Recommend
Predictive fashion: Use AI in your eCommerce strategy

When looking for clothing online, consumers expect a personalised interaction. However, this personalisation can only be achieved once the user has visited the site at least once. So, how fashion brands and e-commerce retailers can provide a unique experience that reaches all touchpoints? Back in 2017, researchers at the University of California and Adobe outlined […]

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Jun 03, 2021
Customers and Digital Transformation
Digital transformation and the customer experience

Nowadays, customers know what they want and how they want it. Their journey defines the brands’ strategy and not the other way around. Customers expect frictionless online experiences and tailored communications. However, when we talk about digital transformation is less about technology and more about a shift within the company’s culture. Businesses need to put […]

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May 19, 2021
Content Personalisation
Tips for a successful content personalisation strategy

Content personalisation is a practice that is gaining space among brands, retailers and e-commerce businesses. It is a strategy that relies on website visitors’ data to show content based on audience needs and interests. It connects your customers with the information they are looking for when visiting your website. Besides, it helps to increase the […]

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Jan 13, 2021
eCommerce-AI
eCommerce and the role of artificial intelligence

We have already talked about the advantages of using a personalisation platform like Recommend for optimising your eCommerce website. Our software is powered by artificial intelligence. This allows you to understand who your consumers are, what they do on your website, and to predict purchasing patterns. Also, AI helps you to keep your inventory, profits, […]

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Aug 11, 2020
personalisation-trends
Personalisation trends for 2020 (Part 2)

Since its implementation, personalisation has proven to be a strategy with tangible results. And the personalisation trends will be a current topic during the year. From a positive impact on the commitment and retention of a brand’s customers to profits and revenue. Studies show that more than 80% of consumers want personalized services and will […]

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Dec 26, 2019
Use product recommendations correctly

To have a personalisation platform, such as Recommend, to support and embrace your eCommerce activities is a good start. But, understanding the data, and how to use it, is essential to get the most out of product recommendations.

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Oct 21, 2019
Luxury-Brands-Personalization-Recommend
How luxury brands use personalisation?

According to McKinsey research, online luxury sales will triple by 2025, and 80% will be digitally influenced. If you have ever visited a luxury shop, you may have had an experience with a personal buyer or tried products before making a final decision.

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Jul 24, 2019