eCommerce

eCommerce-Trends-2020-Recommend
These are the eCommerce trends for 2020

One of the main eCommerce trends for 2020 is already underway and is called personalisation. Direct and personalised communication with consumers is the strategy to follow to obtain their trust and translate it into commitment and profits for your brand. The objective is to make the process of browsing and buying online simple, safe and […]

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Dec 25, 2019
Boxing-Day-Recommend
Boxing Day is now considered the new Black Friday

In recent years, Boxing Day has risen as the day to get the maximum revenue for retailers. In 2018, during Boxing Day only a total of £ 8.8 million in sales was registered. It was a record day of spending in the United Kingdom. More than 27 million people around the country purchased something. A […]

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Dec 20, 2019
Small-Business-UK-Recommend
A new edition of Small Business Saturday UK 2019

The adventure of opening and maintaining a small business is not an easy task. Being a retailer is a job that requires passion and a lot of responsibility. You can either start locally and offer your products and services to your neighbours. Or go on a different direction by creating a website and implementing an […]

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Dec 05, 2019
Black-Friday-Strategies-Part2-Recommend
Top 10 Black Friday strategies (Part 2)

The importance of Black Friday is such that most of the behaviour spotted during this season can defined eCommerce trends for next year. For example, according to Deloitte, 50% of this year’s holiday shoppers now say they prefer online shopping to brick-and-mortar. The multichannel shopper spent €82 more on average than those who only shopped […]

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Nov 25, 2019
Black-Friday-Strategies-Part1-Recommend
Top 10 Black Friday strategies (Part 1)

Black Friday is one of the most anticipated events by retailers and eCommerce worldwide. Despite being a busy time for brands, it is the one that generates more profits during the year. In 2019, online purchases on Black Friday are expected to increase by 25%.

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Nov 25, 2019
Reporting-Recommend
Get the best of reports in Recommend

To be able to track the results of your actions is key to the success of your business. Reports are one of your best assets, and you should be using them to their full potential. However, several studies are showing that up to 55% of marketers don’t feel they have the necessary data from reports. […]

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Oct 08, 2019
Cart-Abandonment-Infographic-Recommend
Cart Abandonments and Personalisation (Infographic)

According to a study by the Baymard Institute, “a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites – many users will be doing window shopping, price comparison, saving items for later, exploring gift options, etc.” Cart abandonments happen almost every day in the online retailer world with […]

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Sep 12, 2019
Luxury-Brands-Personalization-Recommend
How luxury brands use personalisation?

According to McKinsey research, online luxury sales will triple by 2025, and 80% will be digitally influenced. If you have ever visited a luxury shop, you may have had an experience with a personal buyer or tried products before making a final decision.

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Jul 24, 2019
Personalisation website emails
Personalisation: from your website to your emails

Exclusive offers, anticipated discounts, personal buyers: When the shopping experience is unique, always generate positive results. Personalisation of experiences is a practice implemented by most brands today, and this same approach is being replicated in the online world.

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Jul 11, 2019
Preventing Cart Abadonment
Tips to reduce your cart abandonment rates

Your website is the window to your brand. How do you present yourself and your products to your audience, says a lot about your values; how much do you care about your customers; and how much do you want to sell your products and increase your overall results and revenues. However, online retailers have one […]

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Jun 20, 2019