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Nowadays, customers know what they want and how they want it. Their journey defines the brands’ strategy and not the other way around. Customers expect frictionless online experiences and tailored communications. However, when we talk about digital transformation is less about technology and more about a shift within the company’s culture. Businesses need to put […]Read More
Up to 90% of the information received and processed by the brain is visual. Visual search enables users to get product recommendations based on visually similar items and identify and locate items via photos snapped with their smartphone cameras. According to Google, only one in three searches results in a click. This means that the buyer’s […]Read More
Personalisation is an integral part of any marketing strategy but also a key factor when it comes to brand ambassadors. Your buyers’ journey is the place to look for the right insights when it comes implementing personalisation and product recommendations.Read More
In an era of virtual reality and artificial intelligence, speaking of a digital hug doesn’t seem very out of trend. But, the concept has to be taken out the context of devices and digital realities and applied to customers including marketing, acquisition and retention strategy of your eCommerce website.Read More
Imagine that you are planning a trip with your family, and this is the first time that you go to that place. You probably do research first, to know more about the area and find the best route. Every decision made during your trip is a touchpoint; every stop, detour or exit is a call […]Read More