According to a study by the Baymard Institute, “a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites – many users will be doing window shopping, price comparison, saving items for later, exploring gift options, etc.“
Most of cart abandonments are unavoidable. However, you can reduce your rates by improving your checkout process and including personalisation in your eCommerce strategy. A personalisation platform, such as Recommend, can help your business to improve the relationship with your customers.
By delivering personalised content and product recommendations (cross-selling), you can reduce your cart abandonments rate. Besides, improve your conversion, increase your revenue, and help you identify your visitors’ pain points. These way you can adapt your eCommerce overall experience and your Marketing communications.
What you sell is unique and so are your customers. Register for our free trial here and start enjoying the benefits of personalisation.