In 2010, Sheryl Sandberg of Facebook stated that “it was the end of email”. Ten years later, it has been proved as a hasty and denied conclusion. Email is one of the most effective and flexible marketing tools in the last decade. Besides being able to adapt and move to the rhythm of technological innovations. Read more
Since its implementation, personalization has proven to be a strategy with tangible results. From a positive impact on the commitment and retention of a brand’s customers to profits and revenue. Studies show that more than 80% of consumers want personalized services and will continue to interact with a brand if they feel that it responds to their needs.
In addition to AI, behavioural data, smart segmentation, push notifications and interactive content to improve your strategy in 2020, let’s see what other customization trends are emerging for next year: Read more
At Recommend, we strongly believe in personalization as a key part of any marketing strategy. We have been helping our clients to get closer and closer to their users’ thanks to our dynamic and self-learning platform, powered by artificial intelligence.
Hyper-personalization will undoubtedly be one of the great trends of 2020. Statistics show that 63% of consumers are highly annoyed with generic advertising blasts, 80% are more likely to do business with a company if it offers personalized experiences, and 90% claim they find personalisation appealing.
But what else can we expect from personalization this year? Take a look: Read more
The future of eCommerce is already underway and is called personalization. Direct communication with consumers is the strategy to follow to obtain their trust and translate it into commitment and profits for your brand. The objective is to make the process of browsing and buying online simple, direct, safe and user-friendly. We have selected some of the trends that will lead the eCommerce industry in 2020: Read more
In recent years, Boxing Day has risen as the day to get the maximum revenue for retailers. In 2018, during Boxing Day only a total of £ 8.8 million in sales was registered. It was a record day of spending in the United Kingdom. More than 27 million people around the country purchased something. A significant result compared to the £ 12 million spent during the Christmas and New Year period together. Read more