Corporate strategies and personalisation


Every change generates resistance. When it comes to corporate, naturally, there is no palpable desire to go beyond standardised ways. Just as personalisation is becoming a common practice in eCommerce, its principles can, and should, be part of the corporate culture.

The way we work is changing. The digital transformation allows employees to work remotely, processes to be automated and human and material resources to be used more effectively. But, for personalisation to work, leaders must recognise some facts:

  • The old structures are irrelevant.
  • Silos are ineffective.
  • People want space to have influence.

Just as in eCommerce, standardisation is an increasingly less widespread practice, and personalised treatment is what users want. This same premise applies to corporate environments. If you use a personalisation strategy to sell your product, why not use it to improve your company’s internal processes?

The new generations of workers want companies to know and see them. They do not want to be part of a mass of faceless employees. On the contrary, this generation (of employees and customers) want to have the ability to influence decisions. Who better than them to be ambassadors of your brand? Also, by making employees part of the solution, you are solving another problem: retention.

Agile War Rooms?

The use of technology, data analysis and a good Marketing strategy are fundamental points for the success of a personalisation campaign. Now, how to ensure that this customisation is correct? Thanks to the so-called “agile war rooms“. If your organisation is using a personalisation platform for the first time, it’s essential to have a team dedicated to tracking its proper use and success. Personalisation may seem overwhelming at first, so it is recommended to start trying one or two things, to begin with.

The idea of the “agile war room” is to bring together a group (marketeer, developer and creative) in a single place to do the job.

Although it is not the norm, if the use of a customisation platform is something new for your company, it is advisable to implement it in a focused way. Try one campaign or one objective first and see the results. Analytics plays a significant role. Testing lets you identify behaviours and values that will then determine the type of automation that your company should apply to communicate with your users.

If you are waiting to find the best personalisation platform in the market, look no further. Register today for our free trial, and start enjoying the benefits of personalisation. The future is here and is personal.