The third Monday of January is called Blue Monday because it is considered the “most depressing day of the year”. This belief has no scientific basis. However, the lack of energy and optimism after the holiday season is a fact. And, many of us experience this melancholy during January. Read more
Every change generates resistance. When it comes to corporations, naturally, there is no palpable desire to go beyond standardized ways. Just as personalization is becoming a common practice in eCommerce, its principles can, and should, be part of the corporate culture. Read more
The General Data Protection Regulation (GDPR) has interrupted the digital landscape by promoting new regulations on the manage and security of personal data. This new legislation affects data at all levels: collection, processing, storage and updating.