marketing strategy

Customer Journey-Recommend Blog
5 marketing actions to stay relevant post-pandemic

With the COVID-19 pandemic restrictions being slowly lifted, businesses have now the opportunity to review their marketing actions and performance. A lot of companies, especially the ones which products and services weren’t considered essential, have been negatively affected by the pandemic. According to a recent Influencer MarketingHub COVID-19 report, 65% of companies have noticed a decrease in […]

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Aug 06, 2020
Digital Transformation eCommerce
The digitisation of your eCommerce business

The strategic implications of digital transformation involve ensuring exceptional and personalised customer experiences through the use of new technologies. The B2B eCommerce market is projected to be twice as large as the B2C market. Moreover, an annual growth of 11.1% is expected from 2018 to 2025, reaching up to $24 billion by 2025. This phenomenon […]

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Jul 27, 2020
Five-KPIs-eCommerce
5 KPIs for a successful e-Commerce business

Key performance indicators, or more commonly known as KPIs, are frequently used by companies to measure key business objectives. They are also used to evaluate the success of the goals achieved after implementing a strategy. Before jumping into our list of top 5 key performance indicators, we need to understand why KPIs are so important […]

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Jun 15, 2020
Blue-Monday-Recommend
How to use Blue Monday in your marketing strategy

The third Monday of January is called Blue Monday because it is considered the “most depressing day of the year”. This belief has no scientific basis. However, the lack of energy and optimism after the holiday season is a fact. And, many of us experience this melancholy during January.

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Jan 20, 2020
Corporation-Personalization-Recommend
Corporate strategies and personalisation

Every change generates resistance. When it comes to corporate, naturally, there is no palpable desire to go beyond standardised ways. Just as personalisation is becoming a common practice in eCommerce, its principles can, and should, be part of the corporate culture.

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Nov 06, 2019
Personalization-CMO-Recommend
The benefits of personalisation for a CMO

Creating a marketing strategy and carrying it out requires time and investment. Personalisation is not just about scheduling social media posts or including a user’s name in an email. As a CMO, you should be aware of the benefits that AI and machine learning can bring to your business.

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Aug 16, 2019
GDPR-Cart-Abandonment-Emails-Recommend
How the GDPR affects your abandoned cart emails?

The General Data Protection Regulation (GDPR) has interrupted the digital landscape by promoting new regulations on the manage and security of personal data. This new legislation affects data at all levels: collection, processing, storage and updating.

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Jul 23, 2019