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Small Business Saturday UK 2019

The adventure of opening and maintaining a small business is not an easy task. Being a retailer is a job that requires passion and a lot of responsibility. You can either start locally and offer your products and services to your neighbours. Or go on a different direction by creating a website and implementing an eCommerce strategy to expand your horizons.  Read more

Corporate strategies and personalization

Every change generates resistance. When it comes to corporations, naturally, there is no palpable desire to go beyond standardized ways. Just as personalization is becoming a common practice in eCommerce, its principles can, and should, be part of the corporate culture. Read more

Personalization can generate up to 20% ROI

The implementation of personalization guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.

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Marketers must show that they know their customers.

Improving the effectiveness of personalization in your Marketing strategy requires making these recommendations and personalized content useful for your user. That is, it must be pragmatic in execution and delivery. In a study conducted by Gartner / CEB in 2018, they identified two types of customization:

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