The adventure of opening and maintaining a small business is not an easy task. Being a retailer is a job that requires passion and a lot of responsibility. You can either start locally and offer your products and services to your neighbours. Or go on a different direction by creating a website and implementing an eCommerce strategy to expand your horizons. Read more
Every change generates resistance. When it comes to corporations, naturally, there is no palpable desire to go beyond standardized ways. Just as personalization is becoming a common practice in eCommerce, its principles can, and should, be part of the corporate culture. Read more
The implementation of personalization guarantees positive results in any marketing strategy. However, its use needs a qualitative analysis of data and the behaviour of consumers who visit your website.
Improving the effectiveness of personalization in your Marketing strategy requires making these recommendations and personalized content useful for your user. That is, it must be pragmatic in execution and delivery. In a study conducted by Gartner / CEB in 2018, they identified two types of customization: