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cross-selling

Personalised Content eCommerce

eCommerce Personalisation: 7 Ways to Tailor Your Content

If you’re thinking about eCommerce personalisation and creating customised content for your online shop, it’s hard to ignore the stats: A lack of personalisation has been estimated to cost businesses $756 billion. 91% of consumers are more likely to shop with brands who provide relevant offers. 72% of consumers will only engage with personalised content. […]

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Purchase-Cycle

Personalising the Buyer’s Journey

Following the buyer’s journey is essential to achieve results for your business –from attracting new users to strengthening the commitment of your current customers. Each stage of the cycle represents a user’s interaction with your brand. Understanding who they are, where they are coming from, and how they react to your marketing activities is critical […]

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Cross-selling and product recommendations

Cross-selling and product recommendations

We’ve been talking about cross and up-selling for quite some time. Both techniques have been proved to be extremely effective when it comes to increasing the order value but also to improve the overall shopping experience.

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Tips to increase traffic and sales this Valentines Day

Valentines Day is just around the corner and is an excellent opportunity for eCommerce brands and online retailers to increase traffic and sales. The options are numerous. From thematic landing pages and product recommendations to send special offers via email or update your keyword list to improve your search results. If you also have a personalisation […]

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Panel-Placement-Recommend

How to use our panels to increase conversions

Studies have shown that personalisation can generate up to a 6% increase in revenue per visitor. How to get the best of Recommend to increase your traffic, improve conversion and, most importantly, the relationship with your customers? By showing them product recommendations with our Panels and Panels Placement features.

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Transactional Emails

Transactional Email Strategy for your eCommerce

Every email sent to your clients is an opportunity to engage with them. However, transactional emails seem to be the last resource from some companies. These communications are treated as the last-minute option to try to save a purchase, nothing further than that. Transactional emails are an excellent opportunity to add value and generate additional […]

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Cross Selling - Recommend Blog

Add fries with that: The power of cross-selling

The famous phrase used by McDonald’s employees is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s up-selling. However, many times these two terms are confused: up-selling and cross-selling are complementary, but not the same. Up-selling encourages a customer to buy an alternative higher-priced option. […]

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