cross-selling
Artificial intelligence continues to gain traction in the e-commerce industry, from its use on personalisation platforms, such as Recommend, to optimise e-commerce websites, data collection and analysis, to the application of its predictions in improving the customer’s shopping experience. Through artificial intelligence, personalisation can be taken to a whole new level. Customers receive personalised recommendations […]
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Recommend is a personalisation and marketing platform for e-commerce businesses. It is a way for your brand to deliver an unrivalled, personal user experience. It is also a tool to access real-time insights to optimise your website, conversion and spending. Recommend offers your brand a suite of tools that work together, powered by AI, to […]
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After a challenging year for so many businesses, the so-called “Golden Quarter” will be crucial for the annual performance of e-commerce and retailers, according to 8 out of 10 marketers in the UK. The last quarter of the year with Black Friday, Cyber Monday, Christmas and Boxing Day, will allow businesses to run promotions and […]
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Recommend is a personalisation and marketing platform for e-commerce businesses. It is a way for your brand to deliver an unrivalled, personal user experience and also a tool to access real-time insights to optimise your website, conversion and spend. Our e-commerce solution offers your brand a suite of tools that work together, powered by AI, to […]
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Studies have shown that personalisation can generate up to a 6% increase in revenue per visitor. So how do you get the best of Recommend to increase your traffic, improve conversion and, most importantly, the relationship with your customers? By showing them product recommendations with our Panels and Panels Placement features.
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The famous phrase used by McDonald’s employees: “Do you want fries with your burger?”, is the best and most useful example of cross-selling. When they ask you if you want a bigger option, that’s up-selling. However, many times these two terms are mixed-up: Up-selling encourages a customer to buy an alternative higher-priced option. Cross-selling recommends a […]
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If you’re thinking about eCommerce personalisation and creating customised content for your online shop, it’s hard to ignore the stats: A lack of personalisation has been estimated to cost businesses $756 billion. 91% of consumers are more likely to shop with brands who provide relevant offers. 72% of consumers will only engage with personalised content. […]
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Following the buyer’s journey is essential to achieve results for your business –from attracting new users to strengthening the commitment of your current customers. Each stage of the cycle represents a user’s interaction with your brand. Understanding who they are, where they are coming from, and how they react to your marketing activities is critical […]
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We’ve been talking about cross and up-selling for quite some time. Both techniques have been proved to be extremely effective in increasing the order value and improving the overall shopping experience.
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Valentines Day is just around the corner and is an excellent opportunity for eCommerce brands and online retailers to increase traffic and sales. The options are numerous. From thematic landing pages and product recommendations to send special offers via email or update your keyword list to improve your search results. If you also have a personalisation […]
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