Sign up here to get the latest news, updates, and early access to our research and white papers.
The pandemic has changed the digital world. This shift can be seen from the brands’ approach to marketing and their online presence to digital shoppers’ behaviour and expectations. About 54% of users are willing to look for alternatives if their usual brands do not offer an excellent shopping experience. The latest trends are not available […]Read More
Content personalisation is a practice that is gaining space among brands, retailers and e-commerce businesses. It is a strategy that relies on website visitors’ data to show content based on audience needs and interests. It connects your customers with the information they are looking for when visiting your website. Besides, it helps to increase the […]Read More
If you’re thinking about eCommerce personalisation and creating customised content for your online shop, it’s hard to ignore the stats: A lack of personalisation has been estimated to cost businesses $756 billion. 91% of consumers are more likely to shop with brands who provide relevant offers. 72% of consumers will only engage with personalised content. […]Read More