content marketing
The pandemic has changed the digital world. This shift can be seen from the brands’ approach to marketing and their online presence to digital shoppers’ behaviour and expectations. About 54% of users are willing to look for alternatives if their usual brands do not offer an excellent shopping experience. The latest trends are not available […]
Read More
Content personalisation is a practice that is gaining space among brands, retailers and e-commerce businesses. It is a strategy that relies on website visitors’ data to show content based on audience needs and interests. It connects your customers with the information they are looking for when visiting your website. Besides, it helps to increase the […]
Read More
If you’re thinking about eCommerce personalisation and creating customised content for your online shop, it’s hard to ignore the stats: A lack of personalisation has been estimated to cost businesses $756 billion. 91% of consumers are more likely to shop with brands who provide relevant offers. 72% of consumers will only engage with personalised content. […]
Read More
YouTube is the second-biggest social media platform with 1.9 billion monthly active users, logging on to watch a billion hours of videos every day. Apart from these impressive numbers, YouTube is the second largest search engine after Google.
Read More
The traditional wedding butterflies which many couples experience in the build-up to their big day are up to a new level this year. This year, the looming wedding season is suffering by the coronavirus pandemic. The lockdown changed all aspects of life and people need to adapt accordingly. Weddings, in particular, hit hard by restrictions on […]
Read More
Today 81% of customers expect brands to get to know them and provide them with personalised content, across all digital platforms, including social media channels, personalised website content or even their Spotify or YouTube premium playlist. Users long for a personalised journey that makes their decision-making process easier and quicker and, especially, intuitive. However, some […]
Read More
Following the buyer’s journey is essential to achieve results for your business –from attracting new users to strengthening the commitment of your current customers. Each stage of the cycle represents a user’s interaction with your brand. Understanding who they are, where they are coming from, and how they react to your marketing activities is critical […]
Read More
The use and implementation of marketing automation –in the eCommerce and online retailer industries– has always been linked to improve the customer experience and enable better use of time and resources within marketing teams.
Read More
Unlike Valentine’s Day or Black Friday, which are days exclusively dedicated to sales, International Womens Day is a date on which the history of women’s rights is commemorated. Every March 8th, the main cities of the world are the central axis of activities and demonstrations around this date.
Read More