Business
The General Data Protection Regulation (GDPR) has interrupted the digital landscape by promoting new regulations on the manage and security of personal data. This new legislation affects data at all levels: collection, processing, storage and updating.
Read More
With Recommend, you can deliver targeted emails thanks to our smart segmentation. These emails can help you decrease cart abandonment rates; re-engage with old customers, and improve your relationship with current users. Recommend uses AWS (Amazon Web Services) SES (Simple Email Service) to send transactional emails and marketing communications on your behalf.
Read More
Every email sent to your clients is an opportunity to engage with them. However, transactional emails seem to be the last resource from some companies. These communications are treated as the last-minute option to try to save a purchase, nothing further than that. Transactional emails are an excellent opportunity to add value and generate additional […]
Read More
Your website is the window to your brand. How do you present yourself and your products to your audience, says a lot about your values; how much do you care about your customers; and how much do you want to sell your products and increase your overall results and revenues. However, online retailers have one […]
Read More
Imagine that you are planning a trip with your family, and this is the first time that you go to that place. You probably do research first, to know more about the area and find the best route. Every decision made during your trip is a touchpoint; every stop, detour or exit is a call […]
Read More
Each client is different. And each client is expecting a unique and personal experience. When a brand can identify its users, by behaviour and purchasing preferences, the relationship with them can improve notably, driving good results for brand awareness, engagement and sales. For example, a brand can have a group of similar users in terms of […]
Read More
If you’ve been following Recommend, you already know how useful our platform is. Not only provide you with personalisation tools and real-time insights to gauge customer behaviour. Now, it also offers you the possibility of managing your email marketing campaigns thanks to our new Messaging Module: Smart Campaigns.
Read More
One of our top retail clients has recently attributed an extra £1.15 million to a personalised email marketing campaign ran with our personalisation platform. Yes, you read that number right. And that statistic is by no means a fluke. Econsultancy estimates that emails are generating more than £30 billion in retail sales in the UK […]
Read More
If you aren’t familiar with the General Data Protection Regulation (GDPR) yet, it’s about time you get familiar. The GDPR was approved in the European Union in April 2016 and will go live on May 25, 2018. It’s the most ambitious set of privacy laws to ever be passed.
Read More
It’s that time of year again. London fashion week is kicking off today. And your customers are ready to ‘shop the trend’ and crawl Instagram for the latest style of inspiration. So, how does the savvy retailer get a piece of the action? Here are 7 tips to quickly drive traffic, increase your sales and put a […]
Read More