recommend
To have a personalisation platform, such as Recommend, to support and embrace your eCommerce activities is a good start. But, understanding the data, and how to use it, is essential to get the most out of product recommendations.
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According to a study by the Baymard Institute, “a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites – many users will be doing window shopping, price comparison, saving items for later, exploring gift options, etc.” Cart abandonments happen almost every day in the online retailer world with […]
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According to McKinsey research, online luxury sales will triple by 2025, and 80% will be digitally influenced. If you have ever visited a luxury shop, you may have had an experience with a personal buyer or tried products before making a final decision.
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Imagine that you are planning a trip with your family, and this is the first time that you go to that place. You probably do research first, to know more about the area and find the best route. Every decision made during your trip is a touchpoint; every stop, detour or exit is a call […]
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Each client is different. And each client is expecting a unique and personal experience. When a brand can identify its users, by behaviour and purchasing preferences, the relationship with them can improve notably, driving good results for brand awareness, engagement and sales. For example, a brand can have a group of similar users in terms of […]
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